Nokia are planning an extravagant send-off to 2006, and welcoming in of 2007, by co-ordinating a worldwide New Year’s Eve party spanning five cities, connecting up millions of music lovers in the process.
Starting at Hong Kong’s Ocean Terminal, then travelling west through Mumbai’s Andheri Stadium, the Brandenburg Gate in Berlin, Ipanema Beach in Rio de Janeiro and finally New York, the party will be beamed via TV and the Internet for those not lucky enough to be there in person (oh yeah, and what happened to London?).
The party is being orchestrated by Harvey Goldsmith CBE, who produced both Live Aid and Live8.
“Living up to our promise of ‘Connecting People’, Nokia New Year’s Eve aims to connect millions of people from around the world through music and mobility,” says Jo Harlow, Senior Vice President of Marketing for Nokia (like how she got the slogan in there). “Nokia New Year’s Eve leverages the power of television, the internet, live events and the world’s most exciting music artists to get people talking, sharing and celebrating on one incredible night.”
Yes, those music artists. Expected performers include The Black Eyed Peas and the Scissor Sisters. Jake Shears of the Scissor Sisters was mercifully less corporate: “We’re damn thrilled to be playing Nokia’s world wide music party. It should be a helluva good time.”
Global attendance is expected to top 1.3 million, with a combined TV and Internet audience of 150 million. That’s some party.