Bill Gates flexes his acting skills with Jerry Seinfeld, as Microsoft kicks off $300m Windows ad campaign

It is an advert about nothing. This clip made its debut on US television last night, bewildering viewers by showing Jerry Seinfeld and Mr Gates trying on shoes in a discount shoe shop. Then buying some shoes. Then leaving.

But it’s not an advert for shoes. Neither man has fallen that far since quitting the things that made them rich and famous. See if you can guess what it’s for.

Of course you know what it’s about and for – Windows. Microsoft’s bunging $300m into a new marketing campaign, designed…

IFA 2008: m-Qubic video messaging system – a post-it note for the future

The m-Qubic video messaging system is basically a post-it note on the fridge, but for the 21st century. You hit “record”, relay a quick message, and in tens of millions of years a highly advanced civilization will discover a fossil recording of you getting really pissed off with your flatmates eating your cornflakes. They’ll deduce that we were a warlike, aggressive race, and will blow up the rest of the planet in spite…

YouTube Hits: Close lightning strike

Here’s a fantastic short video of lightning striking a beach, tens of metres away from the cameraman. Lightning, as I’m sure you’re all aware, is caused by ice crystals rubbing together and transferring charged particles in storm clouds. What you might not be aware of is that thunder is the sound that lightning strike – the sound of the air along the lightning bolt’s path being instantaneously heated to 30,000°C. Warning: mildly NSFW language…

Get closer to the stars with William Shatner's new Video Autograph company

It seems the bloke from the All-Bran Bran Flakes adverts is doing really well for himself. William Shatner, an actor famous for introducing the Kellogg's 'Yoghurty' cereal to unsuspecting members of the British public, was so inundated by requests for his autograph from eager breakfast-food fans that he has set up a company offering them a multimedia autograph experience as an alternative to boring 'pen on paper' autographs.

Shatner, also a sci-fi actor from the television series 'Star Trek' (whatever that is), has established a company called 'Live Autographs' with some non-famous business partners to offer a radical new twist to the celebrity name-scribble market: Notably, personalised video recordings filmed by the star of your choice to a request of your choice.

The idea is simple enough: You get a celebrity's face and voice recording whatever you want them to say. Want Shat' to sing you Happy Birthday whilst crossing his eyes and flapping his wig? Done. Want Carmen Electra to tell you her favourite Star Trek episode whilst crossing her eyes and flapping her … eyelashes? No problem. And how much is it gonna set you back? Just $149. Bargainus.

Vodafone to offer free access to BBC Olympic content

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Vodafone is going for gold in the race to provide the best mobile Olympic service, and I’ve just died a little inside after using such a horribly clichéd figure of speech.

Vodafone has joined up with the BBC and is offering free access to the latter’s Olympic coverage, which is no doubt music to the ears to those stuck on stone-age mobile phone data tariffs (so pretty much everyone in Britain, then)…