IFA 07: Live-blogging the Sharp press conference

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1300 – Everyone files into a huge auditorium to see what Sharp has to offer for this year’s IFA.
1306 – Big graphics are projected onto huge white sheets on the stage, move over Bourne Ultimatum, this show looks incredible. Words flashing up on the screen include, as you’d expect, ‘Sharp’, ‘Aquos’ and ‘LCD TVs’.
1308 – The white sheets drop to reveal an uber-thin LCD TV encased in a massive sheet of glass, stuck on a revolving wheel. The crowd actually gasps – I know! – and some even clap. I must admit, it’s an impressive site, this TV must be one of the thinnest LCDs ever.
1310 – The speaker, Mikio Katayama, announces the new TV which is just a prototype, at 20mm thin on the main display section, 29mm at the thickest part, and weighing less than a bimbo trying to break into Hollywood, at only 25kilos. It has a contrast ratio of 100,000:1, and allegedly has an annual power consumption of just 140kWh, which is 1/2 of the average LCD TV…

This week's hottest high definition stories: Blockbuster support Blu-ray, but do the discs rot?, SIM2 projector, new TVs from Sharp and Pioneer, reviews of JVC and Toshiba, Arcam, Texas Instruments, BrilliantColor

hdtv.jpgThe biggest news this week, though the HD DVD Promotions Group deny it, is that Blockbuster has chosen Blu-ray over HD DVD. Not surprisingly, Sony is very happy about that, and a Panasonic executive thinks it’s game over for HD DVD.

However, the fly in the ointment could be rotting Blu-ray discs. Not good.

SIM2 has rolled out its HT3000E 1080p projector, while Sharp reveal their latest RD2E 100Hz TVs, and Pioneer release their new plasma TV range with 80% deeper blacks.