They’ve already asked you to create music videos for their In Rainbows album, and given you the task of remixing their single ‘Nude’, now they’re demanding you waste even more of your time helping them own the internet, with their aptly-named new social networking site, Waste-Central.
Powered by the Ning platform which 50 Cent also uses, Waste-Central lets fans post videos, remixes, photos, music files, blog and even sign up for a special Radiohead email address. The main attraction to the site is the gigapedia-type service so you can find the gig you’re going to, meet the other fans who’ve spent £42.50 on a ticket, and obviously arrange to meet up before or after the gig to talk about Thom Yorke’s hair…
First they give you their music for free, now they let you play around with the songs as well. Yes, the publicity machine behind Radiohead has cranked it on up into overdrive once more for the release of the band’s new single, Nude.
The track has been split into five “stems” of vocals, drums, guitar, bass and strings/fx and hurled up onto iTunes where they can be downloaded for 99 cents each and remixed…
Yesterday we told you about NIN front man Trent Reznor’s creative call to arms, giving fans the opportunity to create their own videos for the band’s new album ‘Ghosts I-IV’.
Well, less than a week after Reznor called them ‘insincere’ for the ‘bait and switch’ tactics used in the release of their own record, In Rainbows, Radiohead have taken a leaf out of his book, photocopied it, and started their own UGC competition.
If you want to know the best bands, albums and songs of 2007, you don’t need to ask a journalist any more. They’ll just say Arcade Fire or Radiohead, in any case. No, what you want to do is ask more than 600 MP3 bloggers, since they’re the new online tastemakers deciding what’s hot and what’s not in the music world.
This ‘shunning physical CDs in order to distribute your album online for whatever price people want to pay’ idea doesn’t half do wonders for, er, your physical CD sales. Check Radiohead out: despite the innovative digital release of In Rainbows last year, when it was released on CD right at the end of 2007, it stormed to the top of the UK charts.
2007 was another big year for gadget-heads, with a wealth of new tech to get to grips with, some intriguing industry developments, and the usual fanboy warz between Apple, Sony, Microsoft and Nintendo addicts. We’ve been rounding up the key trends from 2007 over the past week, but if you missed them, here’s a guide to the tech happenings that we thought were important in the last twelve months. Roll on 2008, when we can find out what’s next in line to excite our minds (and drain our wallets).
Part of our series of festive posts looking back at the key happenings in 2007… Radiohead have often been celebrated for the innovative nature of their music, but 2007 was the year they turned traditional music industry business models on their head too. How? By self-releasing their ‘In Rainbows’ album as a digital download, for which fans could choose their own price.
Many people thought Radiohead were mad to let fans choose their own price for the band’s new ‘In Rainbows’ album, but it appears Thom Yorke and co are having the last laugh. In the latest issue of Wired, he says the band is rolling in dosh (I paraphrase, obviously):
If you’ve yet to choose your own price for Radiohead’s ‘In Rainbows’ album, you better get a move on. The band have announced that they’re closing the site next Monday, in advance of the album’s proper CD release at the end of December.
It’s time for the second in our series of posts looking at the big trends in digital music – an area that Tech Digest has been covering more and more this year. Today’s set of five include choose-your-own pricing, USB music sticks, record labels taking on iTunes, gnarly old bands getting webby, and the potential of Joost and online TV for music.