Sony has mocked up the concept of an automatic panoramic digital camera, designed by Hye-Jeong Yang.

In principle, it works by setting it on a level surface, angling it, and then letting it rotate through 360 degrees to take the panoramic photograph.

In theory, it can store pics and video to a memory card – but of course a concept can do anything.

More importantly is whether it will actually work. One commenter claims that “If it is designed to make panoramas then it should spin around the nodal point (well entrance pupil) of the lens to avoid parallax. Unless I’m missing something then this design is inherently flawed.”

The design doesn’t look quite right to me, though it’s a great concept. What do you reckon? Additionally, as there’s no real model, there are no sample photo either. Guess we’ll have to still to tripod and stitching software for the moment.