Twitter generates $3million revenue for Dell


Back in March, this very blog suggested five ways in which Twitter might be able to make money.

Suggestion one was entitled “Companies must pay!” and highlighted how businesses were benefiting from free advertising via the microblogging site.

Today, it has emerged that computer giant Dell has made $3m from advertising its products via Twitter, with a third of this coming in the last six months – the period in which Twitter’s popularity has exploded.

This may seem small peanuts compared to the $12.3 billion of revenue Dell earned during the first quarter of this year, but $3million is still a whole lot of moolah. And it doesn’t really seem fair that Twitter won’t see a single penny of this.

The good news for Twitter is that Dell, who had previously dismissed the idea of ever paying Twitter for its service, may be coming round to the idea that there’s no such thing as a free lunch. They’ve admitted that Twitter offers a unique service that is incredibly useful in terms of marketing.

The web is full of affiliate links whereby commission is paid to sites linking to products – it’s what makes the free-content based system viable. It seems a bit silly that one of the web’s most popular systems isn’t involved in this system.

(via PC Pro)

Sky launching 'green button' on-demand ads

In an attempt to charge their advertisers more for their content without pissing off viewers too much, Sky is launching a ‘green button’ service for advertising. Much like the red button service that lets people find out more information about a program, the green button will enable ‘extended advertising content’.

Advertisers will be able to encourage users to press the green button during a trail, and it’ll take them to a location where they’ll be able to find out more, or watch an extended version of the advert. It could even feature entirely new footage.

Warner Brothers will be trialling the new technology for the upcoming release of Harry Potter and the Half Blood Prince, and a campaign for T-Mobile will also be live from launch.

But why would anyone ever use it? Except in a few cases, like the Superbowl, most people regard adverts as a necessary evil to get the content they want. Unless companies used this service very imaginatively, then I can’t see viewers really getting too excited about this one.

(via Brandrepublic)

Home Office accused of Phorm collusion


The UK Home Office has been accused of being in bed with Phorm after emails have come to light that show the government asking if the ad-targeting firm would be “comforted” by its position.

The Home Office appears to have been in discussion with the company over the advice it was drawing up for the public in relation to targeted advertising, though it has denied that it has provided “any advice to Phorm directly relating to possible criminal liability for the operation of their advertising platform in the UK”.

The emails, which were obtained by a member of the public following a freedom of information request, show Phorm repeatedly asking the department if it “has no objection to the marketing and operation of the Phorm product in the UK”.

Liberal Democrat spokeswoman on Home Affairs, Baroness Sue Miller, said:

“My jaw dropped when I saw the Freedom of Information exchanges. The fact the Home Office asks the very company they are worried is actually falling outside the laws whether the draft interpretation of the law is correct is completely bizarre.”

Meanwhile, the company has launched a website – – which it says aims to stop the misinformation surrounding the technology.

Phorm (via BBC)

Nintendo wants all Wii owners online


Nintendo has started a massive marketing push to get Wii owners online. Assuming, probably rightly, that most homes with a Wii have a wireless network of some sort, Ninty is engaging in an eight-week “Get it Online” ad campaign.

Currently there’s a huge banner on the Nintendo website which takes you through all the steps necessary to hook up your Wii to your wireless LAN. It’s not too tough, as you might imagine. There’s also some footage of the online features the Wii has, including the shop and the browser.

(via Tech Radar)