Google hopes that success in the portable market will build up a following loyal enough to take on the might of Microsoft's own Windows OS
Rather than a brand new service, Dashboard instead consolidates data already available within the different programs that it tracks.
An "edutainment" family favourite, Sesame Street spawned countless movies and spin-offs, and regularly featured all-star guest appearances.
The service will provide links to purchasable tracks and also give an audio preview of songs, with iLike support.
But will the search engines be able to ensure results are relevant, with so many thousands of messages being published every minute?
Of course some of the invitations may be genuine and there are a few that offer to give the money you pay to charity, but they still smell fishy to me.