VodafoneThree launches Pay TV and 5G+ services

Following its massive corporate merger, VodafoneThree has launched two major new products: Vodafone SuperMobile and Vodafone TV.

The dual rollout is designed to bring faster mobile connections and a complete home entertainment system into a single package, backed by the company’s upgraded 5G network.

Vodafone SuperMobile is an optional mobile plan upgrade designed to give customers a faster and more reliable phone connection in busy places. Available from an extra £3 a month, Vodafone promises several key benefits for users.

It claims it will deliver speeds up to four times faster than standard plans in crowded areas. It also introduces a world-first guarantee: if your download speeds drop below 15 megabits per second while on its 5G network, you are legally allowed to leave your contract without paying a penalty. Finally, it includes built-in digital security tools to protect against malware, viruses and scam calls at no extra cost.

Alongside mobile upgrades, Vodafone TV marks the company’s entry into the home television market. The service uses a small plug-in box that connects to your Wi-Fi, bringing live TV, streaming apps and gaming together without needing a satellite dish or TV aerial.

It comes bundled with subscriptions to Netflix and HBO Max, access to over 150 live channels via Freely, and thousands of additional apps through the Google Play Store in 4K quality. A handy smartphone app also lets users start a show at home and keep watching on the move.

With these new packages rolling out to customers, VodafoneThree is positioning itself as an all-in-one provider looking to challenge rival networks with bundled entertainment and performance guarantees.

Industry experts have shared mixed views on whether the extra costs will appeal to everyday shoppers. Says Ernest Doku, Uswitch mobiles expert:

“Vodafone’s double launch is a bid to be your ‘everything’ provider – one company for your mobile, broadband, telly and streaming, all on a single bill.

“SuperMobile is selling certainty as much as speed, recognising that to customers they’re one and the same. You pay extra for speeds up to four times faster in busy areas, plus a guaranteed minimum of 15Mbps wherever there’s 5G+ coverage – and if that floor isn’t delivered, you can leave without penalty.

“Whether that’s worth paying for depends on how often congestion actually bites, but a guarantee with a penalty-free exit is Vodafone backing itself on the robustness of its new network.

“SuperMobile will make most sense for commuters and anyone regularly streaming or hotspotting in busy places – many others will rarely notice a problem worth paying to fix. At £3 a month extra within a plan, or £12 as a rolling add-on, the cost varies significantly depending on your existing deal, so weigh it against your everyday experience, not the worst-case scenario.

“It’s not the only option either. EE offers a similar congestion-busting service in Fast Lane, though that’s tied to its most expensive plan, while Vodafone’s is available across its pay monthly plans.”