Range Rover unveils first EV – a snip at £154,000

Range Rover has officially unveiled its first fully electric model, marking what executives are calling the beginning of a brand-new era for the iconic luxury marque.

The Range Rover Electric represents a major milestone in parent company JLR’s electrification strategy. Set to be built at JLR’s historic manufacturing plant in Solihull, the luxury SUV is estimated to cost between £130,000 and £150,000, with initial UK market pricing kicking off at £154,070.

According to Martin Limpert, managing director of Range Rover, the vehicle establishes “a new benchmark for the original luxury SUV” while retaining the signature design, refinement, and capabilities expected from the brand.

Underneath its familiar luxury exterior, the electric model is powered by a 118.5kWh lithium-ion battery pack and dual permanent-magnet motors delivering roughly 542 horsepower and 850Nm of torque.

The configuration allows the heavy-duty SUV to accelerate from 0 to 60 mph in 4.3 seconds while offering a WLTP-certified driving range of up to 372 miles.

To counter concerns over off-road performance and heavy vehicle weight, engineers integrated advanced traction management systems capable of reacting up to 100 times faster than internal combustion equivalents, allowing it to maintain its trademark ability to wade through up to 900mm of water.

The launch arrives following a turbulent period for the Coventry-based carmaker, which faced a year-long delay to the project alongside supply chain disruptions, restructuring and falling profits following a major cyber attack and a key supplier fire.

Despite these financial headwinds, JLR has pushed ahead with massive investments in modernisation. The company has up-skilled approximately 9,000 manufacturing employees at Solihull and trained an additional 1,500 workers across the West Midlands.

Meanwhile, JLR’s Electric Propulsion Manufacturing Centre in Wolverhampton has been adapted to produce the vehicle’s battery packs and electric drive units alongside traditional engines.

Order books for the Range Rover Electric are now officially open, with first customer deliveries slated to begin next year.