Twitter is getting native video functionality

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Okay, so maybe we got ahead of ourselves last October, but it really does seem now that Twitter’s video product should be launching soon.

twitter-keyboard

According to The Drum, users will be able to upload videos of up to ten minutes in length – and it will support MP4 and MOV uploads. Only paid up Twitter advertisers will be able to upload adverts, though.

The reason behind the move is pretty clear: Twitter and its shareholders are bricking it over slowing growth and lack of revenues – if video can help Twitter get more eyeballs on its pages for longer, it is a win for the company. It also means people won’t click off to YouTube and get sucked into a YouTube vortex.

It isn’t immediately clear when the service will launch, but we’ll keep you posted.

James O’Malley