Zappar bring augmented reality features to Angry Birds and Cut The Rope kids' annuals

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zappar-angry-birds.jpgAugmented reality app experts Zappar have teamed up publisher Pedigree Books to launch a range of interactive books for kids.

The “Super Interactive Annuals 2014” line will feature a number of titles based on properties including Angry Birds, Cut the Rope and Sonic the Hedgehog, and will have pages that work in tandem with the Zappar augmented reality app.

Readers need only download the free app, fire it up and point it at the Zappar code symbols on relevant pages to see extra animated content to supplement what’s going on on select pages, as well as gain access to a number of casual games.

Available to all Android and iOS users that have a device with a camera, the augmented reality content accounts for just 20% of the whole book experience according to the publishers, meaning that even kids without access to a compatible mobile device will still be able to enjoy each book.

“Working with Zappar on these new titles has allowed us to offer our customers something completely new and fresh,” said Matthew Reynolds, publishing and sales director at Pedigree.

“We are very excited about the retail prospects for this range, which will stand out on the shelves and ensure we remain the market leader in annuals.”

The Zappar app can be grabbed for free from the App Store for iOS devices and Google Play Store for Android devices, while the annuals themselves are already available in store at ASDA, WH Smiths, Tesco and other UK shops.

Check out the video below to see the app and annuals in action:

Gerald Lynch