For a limited time only, the 7-inch NOOK HD will start at just £99 (8GB) and £129 (16GB), while the 9-inch NOOK HD+ tablet is available starting at £149 (16GB) and £179 (32GB).
“To celebrate the free Get Reading festival and to help make digital reading more affordable across the UK, we have reduced prices on our award-winning NOOK HD and NOOK HD+ tablets for a limited time,” said Jim Hilt, Managing Director, Barnes & Noble S.à r.l.
“We are committed to promoting the cause of literacy and we hope that families from all over the UK come to the Get Reading festival on 13th of July for a fantastic day of events featuring some top authors and celebrities.”
The goal of the Get Reading campaign, a partnership between the London Evening Standard and NOOK, is to help struggling readers catch up with their peers and maximise the opportunities that reading brings.
The campaign works closely with the Beanstalk literacy charity to help fund the training of reading helpers who go into schools each week to help children with their reading. As part of its support of the campaign, NOOK donated 1,000 award-winning NOOK Simple Touch eReaders to Beanstalk, all fully-loaded with top children’s books donated by leading UK publishers.
The campaign culminates with a free reading festival in London’s Trafalgar Square on the 13th of July featuring TV favourite Peppa Pig, Children’s Laureate Malorie Blackman, bestselling author Kathy Lette and actor Russell Tovey, alongside hip-hop Shakespeare star Akala, children’s author Paul Stewart, children’s illustrator Chris Riddle and comedy double act Dick and Dom.