FIFA and Sony score own-goal with 3D World Cup plans

3D TV, Features, Satellite TV, Tech Digest news, World Cup 2010

deflated football.jpgFIFA and Sony today revealed their 3D broadcasting plans for this summer’s 2010 World Cup Finals in South Africa.

However, English fans have been left out in the cold, with no group stage fixtures for England making the jump to 3D, nor any TV broadcasting schedule announced. Instead we’ll have to hope England get through to the knock-out stages to see Rooney and co. in the third dimension. But even then we’ll have to hunt out a cinema projecting the game in 3D, as Sky’s 3D channel will not be showing the games.

ITV and BBC are the co-rights-holders of the coverage, and so far neither have announced any further plans to broadcast 3D content from the World Cup.

“You might be curious to know why [sic] the selection criteria,” said Niclas Ericson, FIFA’s director of TV. “It is a very difficult one but the main issue was that we wanted to have a good spread of the matches in terms of matchdays covered.

“We also wanted to make sure that the key games would be in this production schedule such as the opening, the final stage matches and, of course, the final in Soccer City. There were a lot of other reasons such as production reasons and logistics and space.

“Some of you here I’m sure will wonder why…England versus USA is not being used. It’s a very hot match on June 12 and [it] is not possible to do it because of the various constraints that we have.

“But we feel you should not despair. England will make it through the final rounds and then we will show that.”

Nice try at smoothing things over Ericson, but considering Brazil are getting three 3D group games and Spain, Argentina, Germany, Holland and Nigeria are getting two apiece, it still doesn’t seem all that fair.

Gerald Lynch
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