Will you ditch Google for Bing to get the news?
Imagine next time you put a search into Google and although you found lots of information from blogs and websites there was nothing at all from major newspapers like The Times, the Telegraph and The Sun?
Well that might well be a real scenario if Rupert Murdoch and Microsoft get their way, for as reported earlier the owners of the Bing search engine are attempting to woo publishers into an exclusive deal with the search engine which would leave Google out in the cold.
In theory it sounds like a winner. Microsoft, in Bing News, becomes the number one place for users to search for news, while media organisations get money from Microsoft for cataloguing their stories.
However before messrs Murdoch and Bullmer get carried away there are few things worth bearing in mind
1 It only works if most news organisations follow News International’s lead and dump Google
2 However even if every media organisation in the world moves to Bing you can bet your last quid that the BBC will still be delivering an excellent and comprehensive selection of stories to Google, which will probably be enough for most Brits.
3 People might still use Google anyhow. After all it will increasingly be incorporating live searches from the likes of Twitter, so maybe searchers won’t miss news and will stick with the search engine they love
4 Bing has a long way to catch up, According to Comscore, as quoted by Paid Content, Google has 87.5 percent of UK searches against Yahoo’s 4.3 percent and Bing’s mere 3.6 percent.
Anyhow what do you think? Would you move from Google to Bing to get the news? Tell us in the poll and in the comments sections.
3 comments
Oops! Double trouble.
Classic Murdoch this. Why find new ways to generate revenue streams from their existing customers and cultivate new ones from innovative new products? Nah! too much like hard work lets just firewall what we’ve got in a desperate attempt to maintain market share through the laziest means. Facebook overtaking Myspace? Shall we try and improve Myspace? fck no! lets just use our newspapers to bitch slap facebook instead.
To be fair he’s not the only one, it seems now the grand digital revolution is here there are a lot of companies struggling to understand it and increasingly trying to handcuff consumers onto their “platforms” whether they like or not. The future is looking like a clusterfukc of incompatible services, hardware, file formats and DRMs. Convergence my arse.
Classic Murdoch this. Why find new ways to generate revenue streams from their existing customers and cultivate new ones from innovative new products? Nah! too much like hard work lets just firewall what we’ve got in a desperate attempt to maintain market share through the laziest means. Facebook overtaking Myspace? Shall we try and improve Myspace? fck no! lets just use our newspapers to bitch slap facebook instead.
To be fair he’s not the only one, it seems now the grand digital revolution is here there are a lot of companies struggling to understand it and increasingly trying to handcuff consumers onto their “platforms” whether they like or not. The future is looking like a clusterfukc of incompatible services, hardware, file formats and DRMs. Convergence my arse.
Comments are closed.