Already popular in the US, now Eye-Fi cards are coming to these shores. Though they look like normal memory cards, they are much more clever allowing you to upload photos and videos directly to your PC or the web as soon as they come into range of a wi-fi zone. Three Eye-Fi cards will be available in the UK with a range of features: the Eye-Fi Home Video, the Eye-Fi Share Video and the Eye-Fi Pro, offering easy uploads for every photo lover, from the simple snapper to the photography enthusiast. Says Jef Holove, CEO of Eye-Fi, comments: "Because Eye-Fi eliminates the time and hassle, more than half of our users upload their photos and videos within 24 hours of capturing them. So, those memories are backed up, organized and shared with friends and family while they are still fresh."