Nintendo are set to partner up with Change4Life, a UK national campaign run by the Department of Health.
Timed to coincide with the launch of Wii Fit Plus (the sequel to the hugely popular Wii Fit), the partnership will see the Nintendo brand encourage exercise and promote the Change4Life ‘Up and About’ and ’60 Active Minutes’ messages.
David Yarnton, general manager of Nintendo UK spoke of the partnership: “As pioneers of the exer-gaming phenomenon we’re thrilled to be the first in the industry to partner with Change4Life and use our unique position to talk to families about the role active computer games can play in people’s lives, helping to support such an influential movement.”
A little ironic, perhaps, from a company whose mascot is an overweight, magic-mushroom addict?
Need more proof of Nintendo’s commitment to fitness? Check out the Mario brothers going toe-to-toe with NBA star Magic Johnson below: