Pioneer is launching another Blu-Ray player, called the BDP-LX91. The company is referring to it as its 'flagship' player, and for good reason - it's got a freshly-developed 16-bit video engine which will perform decoding, conversion, scaling and other adjustments at a rapid pace, as well as upscaling DVD content to 1080p. As well as lovely video, the player delivers crisp audio with 7.1 channel Dolby TrueHD and DTS-HD Master Audio decoding and bit stream output. There's dual HDMI outputs, too, and it's been certified as sounding really rather good by none other than legendary Beatles producer George Martin's AIR studios. This player's available now, but it'll set you back £1,700. Ouch. Still, it's a damn fine machine, and if you're even considering it, then you won't bat an eyelid at that price. Pioneer BDP-LX91 Related posts: Panasonic launches three new Blu-ray players including one with VHS! | Pioneer unveils new Blu-ray and upconverting DVD players, new AV receivers