That's £99 for a console that's had its price slashed to £129 a couple of weeks ago anyway. Aren't things in shops supposed to be getting MORE expensive? As well as reducing the "entry level" non-hard drive Xbox 360 Arcade to £99 as from today as part of its pre-Christmas price warring, Sainsbury's is also going against retail recommendations and selling the regular 60GB Xbox 360 for £139...