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New Toshiba Portégé laptops announced - Tech Digest
There's an old trick in marketing for if you want your product to stand out: Give it a foreign sounding name. Häagen-Dazs have done it, and even Matsui isn't a real electronics manufacturer - it's just Dixons own-brand that they tried to make sound Japanese. Hell, even terrorists do it. Al Qaeda sounds much more scary and mysterious than, say, "The IRA". Toshiba knows this too, and have come up with some new laptops for their Portégé range. By the name, you'd think they were some sort of exclusive laptops perhaps available only in a Parisian boutique - the sort of shop that has a wooden floor and practically nothing on display, yet inexplicably stays in business - though all indications point to the laptops being available at PC World.
James O'Malley