When the people at alarm clock manufacturer Roberts wake up in the morning, they like to do so to a choice of music. Not just some random bleepy-bleeping bleep alarm, or some scratchy FM radio static.. No. They want music. And they want to be able to specifically choose the track to wake up to. Something like 'Beautiful Day' by U2, perhaps.. or 'Wake me up before you Go-Go' by Wham, maybe. Anyway, they appear to want us to have the same level of choice too, because they have invented a machine which allows us to do that very thing. Step forward the 'Sound 40', an all new 'bells and whistles' alarm clock designed for the 21st Century individual who likes bells and whistles. Check out it's impressive audio array: DAB radio. In-built CD player. SD media card player. MP3 and WMA playback. An input source for your iPod (or other such music player). And oh yeah, it still has a buzzer, presumably for those poor lost souls who can never decide on anything.