According to the latest figures from GfK, over half of the 7.5 million TVs sold in the past year were analogue (4.4m). Though the number of digital TVs sold in the year ending May 2007 had increased almost threefold over the previous year, at just over 3m compared to just over 1m, still more analogue TVs were sold, though the figure had dropped from around 5.6m in 2006 to 4.4m in 2007. Nick Simon at GfK expressed some concern over the figures. “Unfortunately there were still more than 4 million analogue TVs sold in the last 52 weeks, suggesting that there is still a lot of work required to convert all 25 million plus UK households. This is especially an issue when GfK ConsumerScope research reveals an average of two and a half sets per household.”