Us Europeans haven’t even got our hands on Microsoft’s Zune player yet, and Americans are already getting money off the thing. Bah.
Not that Microsoft will be entirely happy at the news that US retailers are knocking as much as $60 off the $249.99 device – it’s unclear whether the company is behind the cuts, or if the retailers are just trying to kickstart the market for Zunes before new versions turn up later in the year.
Although Microsoft says it’s on course to have sold a million Zunes by the end of this month, demand has been reportedly less-than-stellar. Which makes you wonder, is it really the price that’s been stopping consumers put their hands in their pockets, or are there deeper issues with Zune stopping it from being the iPod-killer Microsoft hoped for?
(via PMP Today)