qode is interactivity via a mobile handset – and it will soon be used for the first time in the UK via the News Of The World. The newspaper will initially use the technology to bring clips of Premier League football to its readers (News Group has the rights to broadcast clips to mobile phones), but it could be used in conjunction with advertisers to offer discount vouchers or product information.
There’s is one drawback – the software is not yet pre-embedded in mobile phones, so must be downloaded, meaning that readers will have to visit the qode site first to enable their phones to access clips. There’s no mention of cost either – whether this means it’s a free service (except for data charges) or whether it’s not been decided isn’t clear. Either way, it sounds like an interesting move – having the option of seeing the goals as you read the match report certainly sounds a winner to me.