The site will sell a variety of big brand consumer electronics products, not just cameras, such as TVs, portable music players, sat navs, laptops, and computer accessories.
It should feature over 3,000 products by Spring 2007.
Chris Langley, Chief Executive of Jessops, said: “The launch of tecno.co.uk is designed to build on our proven expertise in successfully developing and operating websites. Tecno will fill a gap in the market for the growing number of online consumers who can shop for a wide range of consumer electronics with the reassurance of buying from a company they know and trust.”
Is there room for another online gadget store or should Jessops have stuck to their niche?