And the award for most pretentious press release of the month goes to iRiver. The company could have just told us that it’s dropped the prices of its H320 20Gig pocket jukebox by 50 quid by ditching a load of accessories (funny, didn’t Apple do that too with its 4th gen iPod).
Instead we’ve got a press release the size of a small novel telling us that ‘leafing through a digital photo album is a sheer, unadulterated pleasure’ and that ‘dyed-in-the-wool music lovers will go weak at the knees when they hear the superb sound’ (come on guys it’s a press release not Lady Chatterley’s Lover)
Anyway gripe over. This is what you need to know. The 20Gig H320 has now been reduced in price from £310 to £260. Which is on the whole good news because it means you can watch JPEG images on a colour 2inch screen without paying a massive price premium over the iPod. The bad news is though that the remote control, external battery pack docking station and other accessories are now available as optional add ons.