This is a guest post by Chris Waddams, Spurs fanatic and writer for www.thfc1882.com.
Tottenham Hotspur football club have launched their new website Tottenham Turfies, a Moshi Monsters rival aimed at young Spurs fans. They claim that it is the world's first "fully immersive" entertainment platform for children to be created and developed by a football club. The team behind it all are Hangar Seven, who have worked on ideas in the past with Disney, Cartoon Network and LEGO.
"But what is a Turfie?", I hear you scream. Well the concept is that the little creatures live in the White Hart Lane pitch, and have magical powers that help the Tottenham Hotspur team when they need it. In reality they are Avatars that your children (or you, you big kid) create on the tottenhamturfies.com site that can be personalised with up to 115 million different style combinations.
Tottenham Hotspur Chairman Daniel Levy had this to say about the Turfies: "We wanted to make Tottenham Hotspur Football Club more accessible to a younger age group and reach out to the next generation of fans around the world who will play a vital role in the future of the club. This platform represents a significant investment and we believe this fun and entertaining concept is the perfect way to engage our younger fans like never before."
All the games on the site have been designed to help children with their hand eye co-ordination, problem solving and creativity. But more than that, the three main games (Topsy Turfie, Training Run, Dodge'n'Dribble) are very addictive and will have players of all ages coming back and desperately trying to beat their previous top score!
By completing the games children will be rewarded with coins and trophies which can lead to them winning places on a variety of different Tottenham Hotspur activities such as their Summer Soccer Schools and Stadium Tours.
To ensure children's safety, Tottenham Hotspur has made it so that when registering a parent's email address will have to be given. And once the registration has been made, there is no way in which the children can message each other, ensuring that they are safe from online bullies and other threats they could come across on the internet.
England and Tottenham Hotspur striker Jermain Defoe tested the site before it was launched and had this to say: "When I was a young boy, we had football stickers to swap in the playground, but I would have loved to have been able to play against my friends online and create my own 'Turfie'. Tottenham Turfies takes things to a new level and it's a great way for kids to have fun and get into football from an early age."
Another unique part of the new Turfie entertainment platform is that it rewards children for being active. When they attend different Tottenham Hotspur activity days (such as the Summer Soccer Schools) they can get a unique code from the coach or the person running the activity, which when put in on the Tottenham Turfie site will give them different trophies to add to their collection.
I for one am very impressed with the Tottenham Turfies site. I believe it will get children who maybe wouldn't have been interested in football into the sport and those who were already into the sport will feel closer to it and their idols. And it doesn't hurt that the games are pretty enjoyable too!