In this five part series, we'll be taking a closer look at the technology behind the badge.
Today, we're up close with vision, looking at how Sony ensures their BRAVIA sets display the best possible picture.
BRAVIA: Fully HD
All of Sony's current BRAVIA TVs, except for the 15-inch portable set, are HD Ready. That is, they're able to take and display at least a 720p signal, be that from a broadcast service such as Sky HD or Virgin Media, from a games console such as the PS3, or from a high definition disc such as Blu-ray.