Opinion: Why it's now COOL to be a GEEK

Jonathan Weinberg Columns & Opinion, Gadgets, Gaming

Jon_small_new.jpgJonathan Weinberg writes…

This is possibly the most important techno story I’ve seen all week, it’s officially ok to be geeky. A new list of the UK’s most coolest brands has been released and the top 10 contains SEVEN firms related to gadgets, gaming and the internet. So if that’s not a reason to embrace your virtual friends and give thanks I don’t know what is.

The iPod was only pipped into second place in the CoolBrands 2007 by James Bond’s favourite car, the Aston Martin, and you could argue there’s something geeky about being a fan of that motor. No longer is it nerdy to be geeky – because both are different…

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