BT don’t just churn out the nation’s broadband and phone services anymore, oh no, it appears they spend a heck of a lot of time doing HIGHLY IMPORTANT RESEARCH FOR THE NATION’S WELFARE. In other words, they’ve just completed a survey amongst men where the results are rather un-shocking. Turns out men like shopping after all, and that vast chasm of goods otherwise known as THE INTERNET is to blame. Is to blame for them no longer buying us women flowers, I mean.

BT Total Broadband has concluded that “the traditional stereotype of men being reluctantly dragged around the shops by their wives and girlfriends has been replaced by a new era dominated by men out-shopping their partners online from the comfort and secrecy of homes and offices across the nation”.

With 72% of men having their arms twisted behind their back and forced to decrease the alleged amount of time they spend on the net buying clothes, gadgets, and assorted other necessities, BT has dubbed this the ‘Me Moment’….