Ticketmaster going 100% digital to stop touts charging £1700 to see the Rolling Stones

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The master gig-organiser is currently trialing a completely paper-free ticketing system in the United States, with plans for it to eventually go global should the easily confused Americans be able to cope with the idea OK.

Ticketmaster is starting the scheme with Tom Waits’ Glitter and Doom Tour, which is departing from Arizona this June. It’s nothing overly new or complicated – users buy their tickets over the phone, then present their credit card and some form of ID…

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Gary CutlackTicketmaster going 100% digital to stop touts charging £1700 to see the Rolling Stones

Opinion: Why online ticket retailers like Ticketmaster need to ban ticket touts

kat-TD-pic.jpgExcuse me for five minutes whilst I vent and rant about how angry I am with Ticketmaster and other online ticket-sellers. You may be aware that this morning, tickets for six Morrissey gigs went on sale at 9am. Or you will be, when tonight’s papers come out proclaiming the gigs as being the fastest-selling concerts since the guitar was invented.

Like all die-hard Morrissey fans, I logged on at 9am sharp to buy two tickets to just one of the gigs. I was actually using my HTC Touch on the bus, navigating through the pages with GPRS, which was actually behaving itself for once. Not only that, but I had someone else attempting to buy tickets for me as well, on a computer at home. By 9:04am however, we discovered that our attempts to see the quiff-tastic Mozfather were in vain, as all the tickets were sold out.

Hang on – a 3,300 capacity venue, sold out on all six nights, within minutes of the tickets going on sale? It reeked of ticket tout exploitation, and has angered me to the point where I’m urging Ticketmaster and the like to implement new measures to block touts from ruining actual fans’ chances of purchasing tickets. For the love of Morrissey and all good music!…

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Katherine HannafordOpinion: Why online ticket retailers like Ticketmaster need to ban ticket touts