Did you upgrade from one smartphone to another over the Christmas period? Maybe you jumped from one operating system, like Google's Android, to Windows Phone 7 from Microsoft or iOS with the iPhone? It can be a relatively stressful…
British retailers may have committed to phasing out analogue TV equipment but it doesn’t seem to be happening very quickly.
A recent parliamentary report echoes other surveys which suggest that nearly half of all TVs sold in the first half of last year were analogue. While the situation may have improved since then, the £200m “digital switchover” campaign appears not to have worked on all consumers…
According to last week’s Ofcom report, nearly 90% of British homes now have access to some form of multichannel, digital TV on their main set.
As the digital switchover continues region by region over the next four years, and thanks to the fact that it’s fairly difficult to buy a TV that’s not digital ready now, be it standard definition or HD ready, it seems that most of us have got the message that it’s good to go digital…
Half of all UK households have switched all of their TV sets over to digital, according to new research from Ofcom and Digital UK.
Nearly nine out of ten respondents were aware of digital switchover – the highest number to date – while two out of three understood how to prepare for the switchover.
According to recent research by Digital UK, the independent body implementing the UK’s switch to digital TV, there are too many electrical retailers giving poor information about the digital switchover.
Their research found that, while 69% of stores were using the ‘digital tick’ logo, only 32% could accurately explain it. 56% of stores couldn’t explain what would happen to analogue recorders at switchover, while only 27% ran a postcode check on their customers’ reception options.
Though the number of digital TVs sold in the year ending May 2007 had increased almost threefold over the previous year, at just over 3m compared to just over 1m, still more analogue TVs were sold, though the figure had dropped from around 5.6m in 2006 to 4.4m in 2007.
Nick Simon at GfK expressed some concern over the figures. “Unfortunately there were still more than 4 million analogue TVs sold in the last 52 weeks, suggesting that there is still a lot of work required to convert all 25 million plus UK households. This is especially an issue when GfK ConsumerScope research reveals an average of two and a half sets per household.”
A recent survey for YouGov suggests that the confusion surrounding the switchover from analogue to digital TV will lead to a mountain of junked TVs – equipment that could have worked perfectly well with the right digital box.
Apparently, there are 25 million analogue TVs still in use, and unless you want to switch over to high definition at the same time, there’s no reason why you shouldn’t continue to use your set until its cathode ray tube finally conks out.