Q&A: Edward Saatchi on NationalField, Obama and the democratisation of the workplace

Edward Saatchi, son of millionaire advertising mogul Maurice Saatchi, is being billed as the UK's answer to Mark Zuckerberg. His private, enterprise focussed social network NationalField is credited as a key tool in President Obama's successful election campaign, and,…

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Gerald LynchQ&A: Edward Saatchi on NationalField, Obama and the democratisation of the workplace

Women feel consumer electronics adverts overlook them

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Us women are a fickle bunch, always harping on about womens’ rights in advertising, whenever we see a semi-nekkid babe advertising a car, yet then getting all hot under the collar when the Diet Coke man rears his abs head on TV. However, I think a recent survey in the UK has hit the nail on the head – we’re being overlooked in advertising by technology retailers.

One in three female internet users of the 750 surveyed by advertising mecca Saatchi & Saatchi feels that advertisements by tech companies overlook them, with most commenting that they don’t feel as though…

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Katherine HannafordWomen feel consumer electronics adverts overlook them