Government says Phorm is phine – the spying ad software can be rolled out in the UK

Gary Cutlack Broadband, Computers, Intellectual Property, Internet, Software, Web 2.0, Websites 1 Comment

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The UK government has said the incredibly controversial Phorm software can be rolled out in the UK – but users must be told first and allowed to opt-out if they wish.

The Phorm system, which anonymously tracks your internet usage so it can offer you targeted advertising, was secretly tested on a small group of BT users without their knowledge, creating uproar among the sort of people who like to create uproars about privacy issues. The EU then got involved, asking for clarification about the hows and whys of Phorm, thinking that it might be a BAD THING.

So, the UK government investigated and has decided it’s OK and that Phorm is fine. Here’s what it told the EU investigators about its Phorm phindings and how users will be put in charge of turning it on and off…

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