Elvis has left the building… with an iPad! Well, not THE Elvis, but rather another member of the Apple faithful who queued up all night to get his hands on the new wonder tablet, launched in the UK today….
I think we all know by now, don’t we. Since UK journalists were invited last week to the top secret press conference at Apple’s Regent Street store, rumours have been circulating over just what they’ll be announcing, and everyone’s finger keeps on being pointed in one direction – the iPhone.
The Guardian is reporting today that after months of wrangling, O2 has been chosen as the exclusive network carrier for the iPhone in the UK, a deal which one operator told the newspaper was “madly money-losing”. T-Mobile, Vodafone and Orange were all being courted by Apple as well, and reportedly pulled out when the stakes got too high and the figures being mentioned meant they wouldn’t actually earn any money from the deal whatsoever.
Infact, 40% of revenue gained will be returned to Apple, it’s being rumoured, leaving not much for the actual carrier to play with. Sources who spoke to the Guardian are claiming that all four networks were played off against one another by Apple, all believing they had an exclusive, confirmed deal for the iPhone…
Very excited I was, to walk into work this morning and discover an email from Apple sitting in my Outlook account. There’s nothing better, unless it’s correspondence from my dear friends in Nigeria informing me of the amazing news that I’ve inherited millions of dollars from them. Good times, good times.
Speculation is brewing in our office as to just what Apple are hinting at with their email, with them inviting us to a special UK-only press conference at their store on Regent Street next Tuesday….