A phone service which not only promises to save you money, but to make you money? Bah! Sounds like something Richard Branson dreamt once, and then chuckled to himself for 37 minutes upon waking up, before going back to bed for another sleep.

Yet, that’s what Noodle are promising to do for clients, by giving you a special Noodle number when you text them before you go abroad. When there, grab yourself a cheap local SIM card, contact Noodle and let them know that SIM card’s number, make your friends call you when sunning yourself by the pool…