We revealed the original LG Ice Cream Phone back in March, and were just as bewildered by a phone inspired by shades of ice cream colours then as we are now. This newest Ice Cream Phone also lights up in fancy pastel LCD colours when someone ring you, plus there’s more in the way of web browser integration and tacky emoticons to keep the kids happy.

But, of course, we’re not particularly interested in the telephone or its features – it’s all about the ladies being forced to eat cold ice cream in the middle of the winter in the name of promotional photography.

The poor things. Hopefully they weren’t forced…