Paramount exploits use of widgets for upcoming Indiana Jones and the Kingdom of the Crystal Skull film

Indiana Jones and the Kingdom of the Crystal Skull.jpg

Paramount has taken advantage of all the internet has to offer, with the release of their second trailer for Indiana Jones and the Kingdom of the Crystal Skull employing the use of a widget for fans to embed into their blogs and social networking profiles.

Whilst it reeks of astro-turfing, Paramount clearly knows what they’re doing, offering a contest where fans can win trips to the world premiere of the film if they manage to embed the ‘Skull’ widget onto as many sites as they can. They’ve also…