Yes. Yes, it has. It really has. IKEA has just assembled itself a piece of the UK mobile phone market, thanks to a newly-announced tie-up with T-Mobile.

IKEA Family Mobile, as the service will be known, will be available to members of the IKEA Family loyalty scheme. Once you’ve bought £10 of IKEA pre-paid airtime you get fixed-price calls and texts – 9p per minute for calls and 6p per text…