1300 - Everyone files into a huge auditorium to see what Sharp has to offer for this year's IFA.
1306 - Big graphics are projected onto huge white sheets on the stage, move over Bourne Ultimatum, this show looks incredible. Words flashing up on the screen include, as you'd expect, 'Sharp', 'Aquos' and 'LCD TVs'.
1308 - The white sheets drop to reveal an uber-thin LCD TV encased in a massive sheet of glass, stuck on a revolving wheel. The crowd actually gasps - I know! - and some even clap. I must admit, it's an impressive site, this TV must be one of the thinnest LCDs ever.
1310 - The speaker, Mikio Katayama, announces the new TV which is just a prototype, at 20mm thin on the main display section, 29mm at the thickest part, and weighing less than a bimbo trying to break into Hollywood, at only 25kilos. It has a contrast ratio of 100,000:1, and allegedly has an annual power consumption of just 140kWh, which is 1/2 of the average LCD TV...
I love Philips press conferences. Already, we've been treated to women dancing in red dresses which have swirled up round their heads. There's been chiffon, seduction music and lots of atmospheric lighting. We already know a fair amount about Aurea....
In the midst of telling us about their plans to turn the world HD (stay tuned for video of this for soon!), Sony also found time to launch a colourful new array of WALKMAN Video MP3 players that now include WMA as a supported format and bear the "PlaysForSure" Windows certification logo.
Susi, Alex, Chris, Ashley and I have all stormed Berlin, Germany, en masse for three days full of convention centre-trudging, otherwise known as IFA. Of which I'm not quite sure what it stands for, but rest assured the 'I' is International. Or Internationale, as we say here in steiner and weiner-ville.
You would've noticed a few posts already up on Tech Digest and Shiny Shiny covering important announcements made today so far, keep pressing 'refresh' on your web browser for the next three days on these two sites, as we bring you all the latest news concerning consumer electronics.