Opinion: HMV need more than gimmicks to attract kids to "cyber store"

Jon_small_new.jpgQuick quiz now – do you still buy CDs on the high street? I rarely do these days, unless it’s an impulse buy in a sale as I browse, but then I don’t get much time to do that either like I used to. Let’s face it, we’re a cash rich, time poor society now and that means one thing – the Internet!

I’m not going to spit out the obvious downloading facts and figures that we all already know, digital music is big business and only a miniscule percentage of people reading this will never have bought or “found” a music track via the web…