Tag: digital tick
Consumers and retailers STILL confused about digital switchover
British retailers may have committed to phasing out analogue TV equipment but it doesn’t seem to be happening very quickly.
A recent parliamentary report echoes other surveys which suggest that nearly half of all TVs sold in the first half of last year were analogue. While the situation may have improved since then, the £200m “digital switchover” campaign appears not to have worked on all consumers…
Retailers need to improve advice on digital TV switchover, research suggests
According to recent research by Digital UK, the independent body implementing the UK’s switch to digital TV, there are too many electrical retailers giving poor information about the digital switchover.
Their research found that, while 69% of stores were using the ‘digital tick’ logo, only 32% could accurately explain it. 56% of stores couldn’t explain what would happen to analogue recorders at switchover, while only 27% ran a postcode check on their customers’ reception options.
