DatingDirect.com, the UK’s largest dating service, has announced a new partnership with Vodafone to bring a mobile dating service to the Vodafone Mobile Internet service.

This will give Vodafone users complete access to the Dating Direct website, and its 3.5m active members, straight from their mobile phone.

The new service has been developed and optimised for mobile phone use, and will allow users to browse images and profiles, manage their own content, upload photos, and even sign up as a new member directly from their mobile.