Wasn’t MySpace supposed to fuel a new breed of pop stars, turning their Web 2.0 popularity into platinum albums and taking over the charts? I’m sure that was the idea.

However, singer Tila Tequila is leveraging her huge MySpace popularity (two million friends and counting) to launch… a bisexual dating show on MTV. Well, I guess that qualifies as playing to your audience. Tila puts it best on her blog: