Tag: augmented reality
Big Ben brought back to life by Snapchat augmented reality
The front-facing camera will also add a virtual hat onto users (Snap/PA) Big Ben is making an early comeback this Christmas thanks to Snapchat’s latest augmented reality feature, which sees the scaffolding around Elizabeth Tower fall away inside a life-size snow globe! Snapchat’s latest AR Lens works when users hold their…
British augmented reality start-up Blippar goes into administration
Augmented reality experience maker Blippar has gone into administration. The British start-up, founded in 2011 by entrepreneurs Ambarish Mitra and Omar Tayeb, said it was unable to secure additional funding from one of its shareholders. We’re saddened to announce that Blippar has gone into administration today. We’re eternally grateful to all our team members, customers,…
Parliamentary inquiry launched into addictive technologies, including AR and VR
An inquiry into the impact of immersive technologies such as virtual and augmented reality has been launched by a House of Commons select committee. A group of MPs from the Digital, Culture, Media and Sport (DCMS) Committee will look into the impact of virtual reality on the future of sport, entertainment and news. It will…
Pokemon Go players to challenge others for the first time
Pokemon Go players will finally be able to battle each other as the game has its biggest evolution yet. Makers Niantic revealed Trainer Battles will arrive on the hit augmented reality app later this month, allowing players to challenge others for the first time. A number of fans took to social media to react to…
BAE Systems to invest £20 million on adding augmented reality and AI tech to warships
Defence firm BAE Systems has announced a £20 million investment in a range of new technology solutions for naval ships, including the introduction of augmented reality (AR) glasses for officers. Among the new solutions included in the British company’s plans are AR glasses for officers, enabling them to see tactical data and other operational…
VW and Snapchat create augmented reality game for GTI fans
Volkswagen UK and Snapchat have joined forces to launch a mobile phone-based GTI race which uses the latest Augmented Reality (AR) technology. Creative agencies Tribal Worldwide London and adam&eveDDB are behind the new Snapchat lens, which from today lets users interact with the GTI race track in the form of a bespoke 3D model of…
Elton John to use PEEX AR technology for Farewell Yellow Brick Road tour
Fed up of people talking all the way through gigs or having your enjoyment ruined because the venue is too echoey? Here's a possible solution. It's a wearable device and app that uses augmented reality (AR) so you can enjoy your very own version of the concert. Called PEEX, it's billed as a live music platform…
Q+A interview with Get Technology author Gerald Lynch
Chris Price speaks to former Tech Digest editor Gerald Lynch about everything from bionics to transhumanism - just two topics featured in his latest book, Get Technology... Q: How did you get into technology? Were you into computer games as a kid? Like most people my age, it was probably through computer games. We had an…
Virtual measurement tool set to be first app to exploit Apple’s AR technology
Mixed reality start up DigitalBridge has announced a new measurement tool which is set to be one of the first apps to exploit the potential of Apple's latest Augmented Reality (AR) technology. Rather than having to measure, say, a room with a standard tape measure, the innovative measurement tool called Survey, uses AR technology to allow users…
WILD LIFE bring augmented reality animals alive in City of London
As part of the Life Meets Tech campaign, Broadgate is partnering with London design house, Marokka and The Aspinall Foundation in a unique, augmented reality tech-inspired exhibition. WILD LIFE combines an imposing three metre tall gorilla sculpture with augmented reality (see above) to help raise awareness of endangered animals. By downloading Marokka’s free app (iOS and Android),…
