adblocker

Ad-blocking software is ‘the Napster of the advertising industry’

Blocking adverts on the internet is the equivalent of theft, according to the chief executive of PageFair. Sean Blanchfield, who is also the founder of the anti-adblocking company, described adblockers as “like the Napster of the advertising industry”. “[Adblocking] is really concentrated on exactly the kind of people that advertisers are targeting – millennials,” he said. “You can basically see …

Read more | Comments (0)

Stuart O'ConnorAd-blocking software is ‘the Napster of the advertising industry’
popup-adverts

An ad-free internet would cost £140 a year

We all hate those annoying pop-up ads, or the ads that take over the entire page you are trying to read, or the pre-roll advertising you get on videos. But how many people would be willing to pay to get rid of advertising? Not that many, according to the International Business Times. The site reports that in a survey of …

Read more | Comments (0)

Stuart O'ConnorAn ad-free internet would cost £140 a year

Facebook buys video ad firm LiveRail

Facebook has bought online video advertising platform LiveRail for a reported $500m (£292m), the Daily Telegraph reports. The Telegraph says that the San Francisco-based company's technology automatically pairs video ads with the videos that appear on many websites, such as…

Read more | Comments (0)

Stuart O'ConnorFacebook buys video ad firm LiveRail

Q&A: Telmap and the future of location-based advertising

With print media slowly dying, so too is the effectiveness of print advertising space. Increasingly, advertisers are turning to the digital domain to tout their wares. Sitting at the forefront of this wave are Telmap, whose location-based advertising systems…

Read more | Comments (0)

Gerald LynchQ&A: Telmap and the future of location-based advertising