Ad-blocking software is ‘the Napster of the advertising industry’

Stuart O'Connor Internet, Uncategorized, Websites 2 Comments

Blocking adverts on the internet is the equivalent of theft, according to the chief executive of PageFair. Sean Blanchfield, who is also the founder of the anti-adblocking company, described adblockers as “like the Napster of the advertising industry”. “[Adblocking] is really concentrated on exactly the kind of people that advertisers are targeting - millennials," he…

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Q&A: Telmap and the future of location-based advertising

Gerald Lynch Augmented reality, Interview, Interviews, Satellite Navigation systems, Tech Digest news 1 Comment

With print media slowly dying, so too is the effectiveness of print advertising space. Increasingly, advertisers are turning to the digital domain to tout their wares. Sitting at the forefront of this wave are Telmap, whose location-based advertising systems…

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