O2 announces 3D interactive cinema experience

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O2 has announced that they’ll be screening the world’s first interactive 3D game across Britain this summer. Asteroid Storm will played by an estimated 1million people in 20 selected Vue cinemas.

The elements of the game are fairly simple both in terms of plot and interactivity. Players will become crew on the Starship O2 and they need to steer the ship back on course. This will be done by waving their arms in the air in accordance with instructions from the Captain. 3D obstacles will race towards them in an effort to put them off.

The interactive experience uses floor projectors and was dreamt up by ZenithOptimedia. Creative work was done by VCCP and Agency Republic. The game will be accompanied by the first ever 3D movie tralier reel, by advertising guru Pearl & Dean.

The experience will be supported by a huge online campaign as well as interactive games, such as Wac-a-roid, that will feature in the foyers of the selected Vue cinemas.

Asteroid Storm is released on 10th July and it sounds like some great family fun. And you know what they say – a family that plays together stays together. I’m all for it.

(via Marketing Magazine)

CEDIA 2009: JVC shows off GD-463D10 Full HD 3DTV

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JVC uncovered a protoype of a 46″ psuedo-high definition 3DTV at the CEDIA exhibition today called the GD-463D10. Cacthy. The set uses polarized light to create a steroscopic image with each alternate line of pixels emitting light in a different direction.

What then happens is that your glasses – yes, you do have to wear them – decode the half the set of pixels with the right lens, producing one angle of the image, and the other set of pixels with the left lens, producing the same image from a different angle. The two images together then give you a 3D perspective of the broadcast/playback.

Now, I call it pseudo-HD because if all 1080 horizontal lines aren’t forming the exact same image, then it’s not quite authentic but once you get the googles on – as modelled here by by Kat from T3 and Marc from Tech Radar – you’ll be too busy thinking about the depth than you will the exact perfection of the resolution which is very good all the same.

The set itself, strictly a monitor, offers a static contrast ratio of 2,000:1 (10,000:1 dynamic) and a very normal viewing of 178 degrees. JVC is only going to make 2,000 of them for sale and they’re likely to cost and an appropriately 3D eye-popping £8,000. Don’t worry, though, you’ll have some time to save up while JVC waits for the Blu-ray 3D standard to be decided before bring the TV to the market.