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O2 have come up with an intriguing new promotional wheeze to support their sponsorship of the England Rugby Team - they've used an Oculus Rift to put the person wearing it in the thick of a training exercise.

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The Oculus Rift, if you've not come across it before, is pretty close to being the "virtual reality headset" sci-fi has forever told us about. Worn like a helmet, it contains two screens that sit in front of your eyes, and a big pair of headphones, to create a fully immersive experience. What developed with gaming in mind, O2 are using the Rift for a clever little video experience.

As you'll see from the video above, it isn't a game they've made, but a 360-degree video of a training session with the team - which as it plays out, the wearer will be free to look in whatever direction they like, making it feel as real as possible.

The "Wear the Rose" sports experience, as it's being called was apparently created using nine tiny GoPro Hero 3 cameras in a custom built gimble - I wouldn't fancy being in a scrum with someone wearing that helmet. Apparently after developing the technology it took 160 hours of filming and 320 hours of further development to mesh it all together and create the final experience.

Personally I was hoping that "Wear the Rose" would be an immersive Labour Party experience - but I guess they can always make a Peter Mandelson's Walworth Road Days sequel later.

O2 describe the training experience as follows:

"People will be transported into a world where they find themselves on the rugby training pitch, surrounded by familiar faces from England's Elite Player Squad. 'Wear the Rose' allows fans to train with the England team, participating in genuine drills directed by England Attacking Skills Coach Mike Catt, which will take their senses to the limit and make them feel as though they have just stepped in for their very first England call-up."

Hopefully the experience isn't so realistic that at the end you get beaten up in the changing rooms and have your lunch money stolen by the kids who were actually good at rugby.

The good news too is that this tech demo isn't just being shown off in the video above - but O2 will be offering fans a chance to have a go, with details due to be announced soon.

Have you ever wanted to watch baseball, basketball, ice hockey or American football on your TV? For UK viewers it can be difficult to figure out just how to do it - though there's a growing popularity of American sport in the UK, events have conspired to make it a possibly maddening experience to watch. So here's a guide on how to get all of the major sports right here in Britain.

NBA - Basketball

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NBA used to be part of the Sky Sports portfolio, but the rights were recently snapped up by young upstarts BT Sport - who also now own the UK version of sports channel ESPN.

To watch BT Sport and ESPN, you've got a number of options. It's available on Sky's satellite platform, alongside Virgin Media - as well as BT's own freeview and internet-based BT TV service. In fact, if you're a BT broadband subscriber, you can even watch BT Sport for free using the BT Sport app on the web or iOS/Android.

If you don't have these services, then there's always the option of going with the NBA's own GameTime app - which is available for Xbox 360, PS3, Apple TV, Google Play & Kindle (ie: Android), iOS (ie: iPhone/iPad), Windows Store or even Roku.

To watch games on this service you'll need to buy an annual subscription - which will cost around $270 for a premium sub, or $220 for a regular sub - converted to pounds sterling on the day you buy. What's worth noting is with this option you won't get all of the games (though nor will you with BT Sport I assume). Due to the byzantine way in which US sports rights work, certain games will be subject to blackouts, so you'll only get "out of market" games. You'll still get a fairly good selection though - along with an app that can display all of the team rosters, league details and so on.

NFL - American Football

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If you want to watch men throw an egg-shaped ball around for ten seconds, before stopping for two minutes over and over, then Sky Sports is the traditional TV option.

Sky Sports is obviously available on Sky's TV platform and Virgin Media, but it's also available on BT TV - though you only get Sky Sports 1 & 2 (so check which channel shows NFL most!).

What's also quite neat is that Sky Sports is also available on Sky's own Now TV service as a day pass - so if there's a game you just can't miss, you can pony up a one-off tenner, and get access to the channels for 24 hours. Now TV is available as an app on Xbox 360 and PS3, Roku, YouView, Apple TV, Android, iOS, and on the web through your computer - as well as with Sky's neat little Now TV box.

The other option is to subvert Sky entirely and go with an NFL GamePass - which is a similar app to the NBA GameTime app above. Though only available on the web, iOS and Android, and setting you back £100 a season (or £130 for "Season Plus"), it does promise that every live game will apparently be available - with no blackouts for British customers. This means that you'll get something of the order of 65 preseason, 256 regular season and 10 playoff games - as well as the Super Bowl.

MLB - Baseball

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To watch Major League Baseball on TV, you'll need to go with BT Sport and ESPN - check the NBA section above for details on how to get BT Sport. Apparently with their baseball coverage, you can expect 8-10 games a week.

Like the others though, MLB has it's own app - MLB.TV, which is a subscription service that'll give you all 2430 regular season games and the playoffs - and is available on iOS, Android, Xbox 360, Roku, apple TV, Panasonic & LG Smart TVs, Boxee, Western Digital's WD TV and... umm... the Blackberry Z10 if anyone wants to admit to owning one. A standard sub is in the region of $110 (£70ish), and you can get all of the games in HD live or on-demand, and even tune into radio commentary too. It doesn't appear to be blighted by any black-outs either. Nice.

NHL - Ice Hockey

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Finally, Canada's national sport - Ice Hockey. To watch Hockey on the TV, you'll need to subscribe to a new premium sports channel called Premier Sports - which is available on Sky and Virgin Media. A sub costs £95 for a 12 months season pass, or you can pay £9.99/month with two months minimum contract. If you don't have Sky or Virgin, you can subscribe £9.99 and access the online Premier Player instead - which at the time of writing doesn't have any apps, and only works over the web (so you'll be tethered to your laptop). This will apparently get you 15 games a week.

For completists there's also the NHL GameCentre app for Xbox 360, PS3, web, Apple TV, Roku, iOS, Android... and even various makes of Blu-Ray Player, as well as LG, Panasonic and Samsung smart TVs. $99.95 (£64ish) will get you access to the games that don't make it on Premier Sports - and you'll get a rich app experience with it, allowing you to watch multiple games simultaneously, and get stats and that sort of thing. The only downside is that yes, this app is subject to blackouts - so if it is on Premier, don't expect to watch it live on here.

spurs-turfies.jpgThis is a guest post by Chris Waddams, Spurs fanatic and writer for www.thfc1882.com.

Tottenham Hotspur football club have launched their new website Tottenham Turfies, a Moshi Monsters rival aimed at young Spurs fans. They claim that it is the world's first "fully immersive" entertainment platform for children to be created and developed by a football club. The team behind it all are Hangar Seven, who have worked on ideas in the past with Disney, Cartoon Network and LEGO.

"But what is a Turfie?", I hear you scream. Well the concept is that the little creatures live in the White Hart Lane pitch, and have magical powers that help the Tottenham Hotspur team when they need it. In reality they are Avatars that your children (or you, you big kid) create on the tottenhamturfies.com site that can be personalised with up to 115 million different style combinations.

Tottenham Hotspur Chairman Daniel Levy had this to say about the Turfies: "We wanted to make Tottenham Hotspur Football Club more accessible to a younger age group and reach out to the next generation of fans around the world who will play a vital role in the future of the club. This platform represents a significant investment and we believe this fun and entertaining concept is the perfect way to engage our younger fans like never before."

All the games on the site have been designed to help children with their hand eye co-ordination, problem solving and creativity. But more than that, the three main games (Topsy Turfie, Training Run, Dodge'n'Dribble) are very addictive and will have players of all ages coming back and desperately trying to beat their previous top score!

By completing the games children will be rewarded with coins and trophies which can lead to them winning places on a variety of different Tottenham Hotspur activities such as their Summer Soccer Schools and Stadium Tours.

To ensure children's safety, Tottenham Hotspur has made it so that when registering a parent's email address will have to be given. And once the registration has been made, there is no way in which the children can message each other, ensuring that they are safe from online bullies and other threats they could come across on the internet.

England and Tottenham Hotspur striker Jermain Defoe tested the site before it was launched and had this to say: "When I was a young boy, we had football stickers to swap in the playground, but I would have loved to have been able to play against my friends online and create my own 'Turfie'. Tottenham Turfies takes things to a new level and it's a great way for kids to have fun and get into football from an early age."

Another unique part of the new Turfie entertainment platform is that it rewards children for being active. When they attend different Tottenham Hotspur activity days (such as the Summer Soccer Schools) they can get a unique code from the coach or the person running the activity, which when put in on the Tottenham Turfie site will give them different trophies to add to their collection.

I for one am very impressed with the Tottenham Turfies site. I believe it will get children who maybe wouldn't have been interested in football into the sport and those who were already into the sport will feel closer to it and their idols. And it doesn't hurt that the games are pretty enjoyable too!

under-armour-speedform-top.JPGWhen you're a sporting goods company known for your macho American football apparel and infamous, manic "protect this house" slogan and adverts, the last place you'd expect to be looking for inspiration for your latest trainer innovations would be the lingerie isle of your local department store. But that's been the unlikely jumping off point for Under Armour's latest innovative trainer, the Speedform - the world's first trainer to be made at a bra factory.

Looking to "own the market for the perfect fit" according to Dave Dombrow, Under Armour's Senior Creative Director of Footwear (pictured below, left), the company were inspired by bra manufacturers Playtex, whose knowledge of form-fitting clothing secured them the demanding contract to create the space suits for NASA's Apollo missions.

"Playtex changed NASA - they're the reason there are golf balls on the moon," said Kevin Fallon, Director of Design and Innovation at Under Armour (pictured below, right).

"Astronauts didn't like the rigid cyborg-like suits they'd tested before Playtex's involvement. Playtex had the expertise in fit and flexible construction, with multi-layer systems supporting the body where it needed it."
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But won't taking inspiration from a bra manufacturer undermine the brand's tough image?

"The Apollo suits gave us the validation that this was the right avenue to go down. It's kind of funny and you chuckle at first, but there's a very serious, cutting-edge world of technology shared between sports apparel and bra makers. There's an opportunity to re-invent the whole industry," affirmed Fallon.

"Innovation is all about controversy," added Dombrow.

"When people kinda chuckle, we sit up and think 'Hey, we're on to something here'. That's when you know!"

And it's definitely an impressive construction. Weighing just 170g, the Speedform employs a number innovative manufacturing techniques to achieve its foot-hugging fit. Rather than a traditional weave or fabrication methods, the Speedform uses "ultrasonic welding", vibrating the shoe's fibres at incredible speeds to have them interlock and bind together, resulting in virtually no visible seams.

Ergonomically, the trainer grips the foot with "next-to-skin support", achieved through the ultrasonic weave process, as well as offering comfort through a moulded toe chamber. A silicone grip around the heel locks in your foot, again inside a seamless heel cup. Proprietary "4D Foam" sits within the embedded sock liner supporting the sole, and is included in place of a traditional removable insole.
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"It's inspired by the anatomy, but make no mistake; this not a minimalist shoe", stressed Dombrow.

"It's just a lightweight, fast, hybrid racing shoe. There's a term in shoe design called "Plus or Minus 3mm", referring to how close the fit is. With Speedform we aimed for plus or minus zero. Those millimetres make a big difference. This is precision manufacturing more close to making a phone or a car than a standard trainer."

The prototyping stage was extensive too, including the use of hundreds of 3D-printed models, and employing the expertise of athletes including Ironman World Champion Chris "Macca" McCormack.

So can we expect to see the Speedform line expand in the future?

"This is just a taste, just the beginning," smiles Dombrow.
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"It's the start of a platform technology and we will continue to improve it," added Fallon.

"We're developing a lot more materials. You'll see it expand within running, and covering different segments in running. This is a racer type shoe, but there are lot of people who aren't racers that run too. But it'll always be about performance."

And what potential is there of a connected, app-paired variant?

"Our digital space is something that we're getting into," teased Fallon.

"Whether Speedform and digital come together, we'll see. If it makes sense, and that excites our consumer, we'll do that. But that's not the mission I'd say for Speedform."

Out later this month in a range of primary colours including pink, orange, blue and green, there's no confirmed UK pricing from Under Armour for the Speedform yet. However, US prices are expected to be around $120 a pair, which converted into Great British Pounds puts the Speedform roughly at £80.

The Wimbledon tennis tournament will for the first time have matches available to be live-streamed online through YouTube this year.

With the tournament kicking off today, it's a great way to cheekily keep up on the on-court exploits of Murray and co while at work.

As well as streaming full matches (once the exclusive reserve of the BBC's sports programming) , the YouTube channel will also offer behind the scenes content and live press conferences with the world's tennis stars.

Highlights and "greatest hits" reels from previous years' tournaments will also be available.

Matches will be available to live-stream from the official Wimbledon YouTube channel, which you can visit here.

zidane-adizero-adidas.JPGAdidas are keen to promote their tech nous these days, recently showing Tech Digest cycling warm-up hot pants and super-bouncy running shoes. Today, at a special press preview at their pop-up Adidas Lab in London, they've turned their attention to the beautiful game, launching a series of innovative new footballing products that include the world's lightest football boot and a "smart" football.

The star of today's show was certainly the adizero 99g boot. Weighing (as its name suggests) just 99g, the boot weighs less than an iPhone, 66g less than the current Adidas F50 boot onsale, and is made of a durable, flexible polyester/polyurethane mesh.

Almost paper thin, it's hard to believe you'd get any protection from the shoes, but it's all the innovations in the sole that count according to the Adidas reps on hand at today's showcase. (We argued that the thin weave that makes up the upper part of the boot wouldn't hold up to a stamping by another player - their response was to ask would any boot with an extra few millimetres of leather protect enough against a whack or stamp from a full grown man seriously going at it? From our experience, they had a good point).
adizero-f50.jpgThe sole then is an even greater marvel of engineering. Not only lightweight (even when housing one of Adidas's miCoach fitness tracking smart modules), they've been vigorously tested to protect against the exaggerated torque, twists, bends and rotations that have lead to foot bone breaks in a number of leading players of late. In this sense they're among the most protective boots available.

Or at least, nearly available. Adidas gave no indication as to when a boot so lightweight would hit stores. But given the advantages of lightweight footwear on the pitch, making players more nimble and reducing the amount of energy they burn, you'd expect many top teams will be clamouring to get an iteration of the boots on their player's feet.

What may prove more of a challenge is the psychological hurdles needed to be jumped to get players to wear them. They just feel so lightweight! To the point, potentially, where players may be fearful of the amount of protection that they offer.
adidas-smart-ball.jpgAlso on show was the Adidas Smart Ball, a football jam-packed with sensors that pairs up with a smartphone app to track player performance.

Intended primarily for coaches, the ball can track data including speed (or power) of a shot, bend or curl, spin, height and dip, so long as the kick takes the ball over 10 metres. It looks set to become a key tool for strikers, especially those who are regular free-kick or penalty takers.

Highlighting the significance of the launch for Adidas, not only was the company's CEO Herbert Hainer in attendance, but footballing legends Zinedine Zidane and Michael Ballack too, each singing the praises of the new kit.

"I have been working with adidas for 17 years and throughout my career I have always known they have been leading the way when it comes to innovation in football," said Zidane at today's event.

"The Adidas Lab shows how the brand is shaping the future of football and is a great chance for fans to see it with their own eyes."

Tying in with this weekend's Champion's League final, all the innovations will be on show and available to be tried out by the public at the Adidas Lab in London. Head down to Victoria House in Holborn to put the new gear through its paces.

nike-fuelband.jpegNike are reportedly beginning development on a brand-new Nike+ FuelBand fitness tracker, and are popping in a few new metrics to follow for fitness fanatics.

GearLive are reporting that the new FuelBand will pack in a heart-rate and pulse monitor alongside the standard pedometer and motion trackers currently found in the FuelBand. New controls will be added too, such a pinch of the band to trigger pulse monitoring. Bluetooth 4.0 will also be used to improve battery life and offer more reliable stat syncing between the wristband and connected devices.

Nike are also said to be expanding the Nike+ API, letting developers tap into the stat tracking data. This follows an announcment back in March that Nike had selected ten companies for its Accelerator FuelBand Nike+ API program.

The report also has some good news for Android owners, so often left hanging by Nike. It states that the next FuelBand will come with its own Android app, a feature sorely missed from the current wristband.

With the wristband said to be already out in the wild being tested, it seems it won't be long until we get a clearer look at Nike's plans.

TomTom-GPS-watches-2013.jpgTomTom are looking to get a head start over the inevitable smartwatch influx later this year, launching two GPS equipped smart watches.

The first of the two, the TomTom Runner, is aimed at joggers with fitness and distance goals, while (as its name suggests) the TomTom Multi-Sport also caters to swimmers and cyclists with waterproofing and cycle-run measurements too.

Both watches have built-in GPS and a large high-resolution display, but stay fairly compact at 50g and only 11.5mm at their thickest point.

A ground-up interface that aims to clearly illustrate your sporting performance is also onboard, while there's a new MySports platform developed by TomTom that lets you plug your phone into a PC and upload your stats to a fitness tracking portal.

It's an interesting move from TomTom; with the in-car sat-nav market being cannibalised by smartphones, they're having to branch out a bit, and GPS sports watches and wearable gadgets are hot markets right now. They're also busy ones, with Nike, FitBit and Jawbone all offering similar products. That's before you start to consider the potential Apple, Android and Windows-based watches on the horizon. TomTom have the advantage of being a well-known GPS brand, but don't quite have the same brand value in sporting circles. It'll be interesting to see how this launch plays out.

FA-Cup-Budweiser.jpgThis weekend's two FA Cup semi-final clashes between Wigan and Millwall, and Manchester City and Chelsea will be documented by a pair of pitchside smartphone snappers.

Chosen by cup sponsors Budweiser, two "Phoneographers" that have built a strong following on social networking sites through arty snaps taken with a simple smartphone camera, will join the professional sports photographers at Wembley stadium.

"We're thrilled to be bringing these avid football and photography fans closer to the game they love in a way they can share with other fans in stadium and at home," said Iain Newell, Budweiser's UK Marketing Director.

"It reflects the changing way people get their football updates and our desire to bring the magic of The FA Cup even closer to the fans, which social media certainly has the potential to do. We hope the Phoneographer's shots will help celebrate the great moments from this season's Semi-Finals and capture the optimism of fans hoping to see their team reach the Final in May."

The Phoneographers will be tweeting the resulting shots with the hashtag #tothedream, and Budweiser are encouraging footy fans to share photos of their match day experience the same way.

While smartphone snaps seem welcome on the terraces, they're increasingly causing angst at live music concerts. Indie rockers the Yeah Yeah Yeahs have sparked a debate on the matter by asking that smartphones be banned from gigs.

nike-fuelband.jpegNike have revealed the companies that will gain access to the Nike+ fitness app API, giving the selected developers the opportunity to tap into the data collected by the Nike+ app and from devices like the Fuelband and Sportswatch in order to make new app experiences for the platform.

Of the hundreds of companies that applied to be part of Nike's Accelerator startup program, only ten have made the cut. They (and what they plan to do with the API access) are as follows:

  • FitDeck: Digital decks of exercise playing cards that deliver ever-changing workouts for fitness and sports.
  • GoRecess: Helps users find, book and review fitness activities.
  • Chroma.io: An indie game studio that creates virtual worlds tied to real-world activity.
  • CoachBase: Provides a digital sports coaching platform.
  • GoFitCause: Leverages fitness data as a means of raising money for charities.
  • HighFive: Ad network for health and fitness apps that helps people achieve their goals by rewarding them along their journey.
  • Sprout At Work: Provider of corporate wellness solutions leveraging social and gamification tools to inspire employees and empower employers.
  • GeoPalz: An interactive gaming and rewards platform for kids and families.
  • Incomparable Things: Creates activity-driven fantasy sports leagues.
  • RecBob: Offers a platform that makes recreational sports easy by organizing play.

"We are excited by the response to the Nike+ Accelerator and the high caliber of applicants to the program," said Stefan Olander, Nike VP of Digital Sport.

"We recently celebrated the first year of NikeFuel and the Accelerator program is a natural next step to broaden and enhance the Nike+ ecosystem - allowing Nike to offer richer experiences to athletes of all levels."

As a reward for being selected for the program, the ten groups of developers will each receive $20,000, as well as three month retreat to Portland, Oregon, where they'll work alongside Nike-selected mentors to bring the ideas above to life. Each company will then have the opportunity to pitch their ideas to angel investors.

Click here for more info.

now-tv-review-top.jpgSky have today announced that they will be offering their full suite of Sky Sports programming through their Now TV online streaming service, allowing sports fans to watch key fixtures without the need for a Sky sports subscription or installation of a satellite dish.

Costing £9.99 for 24 hours access to all six Sky Sports channels, it's priced a bit on the steep side (particularly considering a month's worth of Sky Sports through Sky TV's regular subscriptions costs £21), though it's a nice option if you only want to watch the odd sporting event with a few mates around once in a blue moon.

It's pretty simple to get on with too, seeing as you don't even have to sign up for the standard £15 a month Now TV movie pass that the service usually requires. Add to that the fact that Now TV works across laptop and desktop computers, iOS and Android devices and the Xbox 360 gaming console and it's quite a flexible offering. Still no PS3 app though.

Plenty of top-notch sporting events coming to Sky Sports over the next few months too, with the Now TV offering giving access to all live Premier League and Champions League football matches broadcast on Sky Sports, as well as all 19 F1 Grand Prix, all 10 Ashes Test matches, three of the four major golfing tournaments and exclusive coverage of the ATP Tennis tournament.

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Adidas-Boost-gallery-top.JPGWant to be the fastest jogger down the park? Then you'll be looking to pick up a pair of the new Adidas Boost trainers when the go on sale on 27 February 2013, priced £119.99.

Using a brand new energy absorbing material created by Adidas partners BASF in the sole, the Adidas Boost trainers give the wearer a bouncy feel while out running by storing energy exerted during a stride and propelling it back into the wearer's next movement. It's a technique not dissimilar to that of a memory foam mattress, and means that the wearer can run faster, further and for longer.

We've had hands-on time with the new trainers, and >have shared our thoughts in our hands-on review here. But if you just want to have a gander at the new footwear, you can scroll down to check out our exclusive pictures.

Adidas-Boost-hands-on-13.JPGTech and fitness - two worlds becoming ever-more closely entwined. From the apps in our phones to the materials on our feet, there's just as much innovation being wrapped around your toes as there is in your shiny new tablet. Making sure they stay ahead of the curve in this increasingly competitive market are Adidas, who today revealed Adidas Boost, a brand new range that they consider to be the ultimate in running trainers.

The Adidas Boost trainers get their name from a new material used in the sole, created by Adidas partners BASF. Each Boost sole is made of TPU, a granular material blasted in to thousands of tiny separate pieces before being moulded back together, giving the range a unique bouncy feeling with every stride. Like a memory foam, the sole can compress and push back into its original form with every step, storing far more energy used in each downward push of your foot than a standard EVA sole and projecting it back up as you release. It means that wearer can run faster, further and for longer.Adidas-Boost-hands-on-07.JPG"Boost is a revolutionary material which combines the usually conflicting performance benefits of soft and comfortable, on the one hand, and firm and responsive cushioning, on the other, for the most comfortable run ever," said Bernd Wahler, Head of Innovation.

"It almost makes the shoe come to life, and you will feel it from the first moment you put it on."

Wahler's comments are undeniably true; we've been wearing a pair of Adidas Boost for the past few hours now, and there is a noticeable bounce added to your stride as you walk about in the shoes. Though we've yet to test them on a full-blown run, they're light and bouncy, but not so much as to feel unnatural. Indeed, we ran for a bus on the way home in them and didn't miss it, so not a bad start!Adidas-Boost-hands-on-09.JPGAway from the Boost sole itself, the upper part of the shoe hugs the foot nicely too, using a durable but flexible elastic polyurethane that can accommodate unique feet shapes in a form-fitting way, as well as supporting the feet with a breathable mesh.

The Boost sole is also three times more temperature-resistant than standard EVA material, meaning it won't stiffen or soften as much in harsh weather, giving a more consistent run, even at temperatures as low as -20 degrees Celsius.

Looking at the design, the range will initially launch with a black trainer with white sole and yellow highlights, complete with the iconic Adidas three stripes on the sides, here used as added support. In an interesting move, the shoes are surprisingly stripped back of paints and flash; the design teams are said to have been so proud of the Boost sole that they did not want to cover it up or divert attention from it, leaving the sole exposed along with its polystyrene-like finish. Adidas miCoach users will also find a recess under the insole of the left shoe to house their stat-tracking units too.Adidas-Boost-hands-on-06.JPGThe celebrity endorsements for the range are already rolling in, and there's few better placed to judge their capabilities than last year's London Marathon winner Wilson Kipsang. He'll be wearing a customised Boost-packing pair of trainers during this year's race. A number of Premiership football teams with Adidas behind their kit are also using them during training sessions.

Adidas also revealed today a new design called SpringBlade, using much of the same technology, but with the sole cut in to blades, not unlike the prosthetics worn by Paralympic athlete Oscar Pistorious. Touching down in August, they're designed to give you increased launching abilities, further pushing your best times and best likely best leaps too.

Though August is a little way off yet, you won't have to wait that long to get your hands on a pair of Adidas Boost. They'll be launching worldwide from 27 February 2013, priced £119.99, initially in black from Adidas Sport Performance stores, online and at high street retailers including JD Sports.

Scroll down for a closer look at the Adidas Boost trainers in our gallery.

"This will change running forever."

That's the claim Adidas are levelling at their latest running shoes, the Adidas Boost trainers, set to launch on February 13.

Little is known about the shoes at present ahead of next week's launch, but the teaser video above gives a few suggestions as to what to expect. In it, three metal balls hit three different types of materials - concrete, EVA and the new material called Boost.

The ball that hits the Boost material is the bounciest of all, and the suggestion is that whatever innovation Adidas have got planned for your feet will put a bit more bound in your stride. Not unlike John Carter, we hope (there's a reference for the four people who saw that film). A reference to "Endless Energy" also suggests that the shoe could help users run for longer, perhaps burning less energy as there is more bounce in their stride helping them cover more ground more quickly? So far, all we can picture in our heads is something a bit like this:
pogo-shoes.jpgAt present, the link to the Adidas/boost page at the end of the clip only redirects back to the Adidas running site.

Any ideas what it could be then? Adidas are no strangers to putting high-tech ideas into sporting wear - just look back at the heated trousers they produced for Team GB ahead of the Olympic games, allowing their muscles to stay warm for longer after a warm up.

We'll be heading down to the Adidas launch event on February 13, when all will be revealed. Check back then for all the details.

OregonScientificSmartWatch1.jpgOregon Scientific has announced a range of smart sports watches designed specifically for those who want to monitor and share their sporting performances via social media more easily. Two models are currently available: the sSmart SE900 (£129.99) and the sSmart RA900 Adventurer (£179.00)

Both feature a wireless connection for compatibility with your smart phone via a dedicated sports app enabling you to upload data from, say, your bike ride or run directly to your smart phone. They are also both water resistant up to 50 metres.

OregonScientificSmartWatch2.jpgCompatible with various sports accessories, the watches can be used in conjunction with a chest belt (to monitor heart rate) and bike pod to monitor speed, distance and pedal rotations. More advanced is the sSmart Adventurer which also comes with built in motion sensors and a dedicated weather forecast profile using a built in barometer. Whatever next?


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Usain-Bolt-Athletics-Men-Jamaica-London-2012-Olympics-600x960.jpgThe records keep coming for Jamaican track athlete Usain Bolt. Hot on the heels of his sprint gold medal double at the London 2012 Olympic games, Bolt's broken a record over on social network Twitter too.

The micro-blogging social network saw an unprecedented 80,000 tweets per minute about the Bolt following the speedy Olympian's 200m win last night, the most ever seen n relation to the Olympics.
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Bolt's already quite the celebrity on Twitter (as if he isn't already a star anywhere he graces wit his presence), with over 1.3 million followers that he regularly chats to personally. Following his win, Bolt tweeted:

"Thanks to all my real fans and people who believe in me. I am now a living legend that's for sure."

This tweet alone was retweeted more than 8,000 times and favourited by almost 2,000 people, showing Bolt's growing influence on the Twitterverse.

Dubbed the "social Olympics" by analysts, the London 2012 Olympics have seen social networks harnessed like never before for a sporting event. The opening ceremony led to over 9.66 million tweets about the event, while Twitter users' persistent updates caused problems with the BBC coverage of the road cycling events. Many of the athletes have also taken to Twitter and Facebook to thank fans for their support during the games, as well as sharing their thoughts on the event as a whole.

gold-nike-plus-sportwatch-top.jpgNike have been getting into the Olympic spirit as much as anyone else over the past fortnight, and have unveiled a special edition gold-plated version of their Nike+SportWatch.

The Nike+ SportsWatch GPS special edition version has all the same functionality as the original sporting wristwatch (an LCD display, TomTom-powered GPS functionality, pace and time monitoring tools, pedometer distance tracking and heart rate monitoring info) but comes blinged out with 18 carat gold decoration and glistening white framework, all stamped with the iconic Swoosh branding.

The watch has already made it onto the London 2012 Olympic gold medal podium, when US sprinter Allyson Felix collected her 200m first place prize (though she had her tracksuit sleeves pulled down over it).

The special editions are also delivered in a box carrying Michael Johnson's famous quote: "They don't give you gold medals for beating somebody. They give you gold medals for beating everybody."

And that's what it'll take to bag yourself one too; the limited edition models are strictly for gold-medal Olympians only.There's still the standard edition for £149 though for those keen on getting the get-fit tech aid!

dre beats.jpg

John Lewis have announced that sales of Dr Dre's iconic 'Beats' headphones have sky-rocketed, stating that their figures show an amazing sales increase of 116 per cent since the start of the Olympic games.

Could this be due to the campaign which saw selected sporting personalities such as Tom Daley and Michael Phelps being given pairs of the 'Beats' headphones ahead of the London 2012 Olympic Games? Many athletes were wearing the easily-recognisable headphones during broadcast Games coverage before official sponsor Panasonic stepped in and banned the rival gear.

"Music often plays a big part in sports - whether you're a first time runner needing some musical motivation, or, as we've seen over the past couple of weeks, an athlete who needs to get pumped up before they compete in front of the world," said Robert Hennessy, Audio and Imaging Buyer at John Lewis.

"Sports fever has gripped the nation, and as a result there is a huge demand for headphones, in particular Beats and our sports ranges."

With sporting earphones and headphones sales on the rise by 42 per cent since the beginning of 2011 according to the NPD Group's Retail Tracking Service, there has definitely been a boom in fitness-orientated headphone sales.

Are you looking for some sporting earphones to go with your newly found fitness kick? Then follow this link for a review of the Atomic Floyd Air Jax + Remote Sport

Andy_Murray_gold.jpgAndy Murray has been named the most dangerous British Olympic athlete, but not perhaps for the reasons you'd first think. No, it's not his speeding-bullet tennis serve, nor the thought of his (frankly terrifying) mum flying at you in a fit of rage. Rather, Andy Murray has been named the most dangerous British athlete in cyberspace.

Of all the most searched for British athletes on the web, search results returned for "Andy Murray" proved to hold the greatest risk for web users, according to web security firm McAfee.

Simple searches like "Andy Murray videos" or "Andy Murray downloads" returned more spyware, malware and computer security threats designed to steal personal information than any other British athlete.

Football star Ryan Giggs was found to be the second most dangerous British athlete in cyber space with gymnast Louis Smith (3), platform diver Tom Daley (4) and Mark Cavendish wrapping up the top 5.

"Cyber-crooks keep their finger on the pulse and adapt their scams to appeal to whatever we're most likely to be searching for", explained Raj Samani, CTO, McAfee EMEA.

"Andy Murray has seen regular press attention in his battle to become a serious contender in his sport, so it's no surprise that the bad guys have taken advantage of his popularity to target consumers. To keep your valuable data and devices safe over this summer of sports, surf securely by ensuring the sites you visit have been verified as safe."

It'll certainly give something for Murray's formidable rivals Roger Federer and Rafael Nadal to mull over next time they're researching the Scot's tennis techniques online.

wembley-fc-team-shot.jpgThe FA Cup will hit Facebook at 12.30pm GMT on 11 August, as an extra preliminary FA Cup tie between Wembley FC and Langford FC is 'simulcast' live on both the Budweiser UK Facebook page and broadcasting live on ESPN.

The first time an Extra Preliminary FA Cup tie has been shown on live TV alongside a web stream, the match sees a host of former footballing titans (including Ray Parlour, Martin Keown, Graeme Le Saux, Claudio Caniggia and Brian McBride) returning from retirement under the guidance of ex-England boss Terry Venables.

"The FA Cup holds some very special memories for me, from my time as both a player and a manager," said Venables, now acting as Wembley FC technical advisor.

"The new boys coming in have a wealth of experience at the very highest level and people like Ray Parlour have the FA Cup winner medals to prove it. That can only help the lads here and shine a light on the importance of grassroots football here in the UK and around the world."

Jason Warner, Global Vice President, Budweiser, added: "Last season's FA Cup was one of the most nail-biting and exciting to date, and it's something we all want to see again. Broadcasting the game live on ESPN is a first for a tie at this stage of the competition, and in conjunction with the live stream online will bring the magic of the FA Cup closer to passionate football fans across the globe."

Catch the match on ESPN, www.facebook.com/budweiseruk or www.BudUnited.com from 12.30pm GMT on 11 August, with kick off at 12.45pm

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