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napster-logo.jpgAhhhh, Napster. Back in 1999, I sat there for days, on a 56kbps connection, downloading music. As a result of that, and Audiogalaxy, I became an enormous music fan and I've spent thousands of pounds on music over the years that I'm very convinced that I wouldn't have spent if it hadn't been so easy to 'try before you buy'.

Today the news broke that Napster's relaunching in the UK. Of course, it's not the real Napster - it's what was formerly Roxio - a DRM-based subscription service. The company has just released version 4.6 of its player, which purports to allow subscribers to access and play their music on any internet-connected computer, without downloading any software.

noisegate.jpgIf you work in an office, then how does the music work? Is it a tinny radio in the corner blaring out Radio 1? If so, I feel sorry for you, and I suggest you take control.

We moved offices over Christmas, and switched from a benevolent musical dictatorship run by Stuart from My Chemical Toilet to a much more democratic approach using communal playlists in Spotify. It's very simple, and all you'll need is some speakers, as well as someone volunteering to take charge. Click over the jump to find out how.

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It's okay, you can open your eyes again. I've reached the end of my Six Tenets series. I hope it's proved interesting and perhaps even useful. The way people consume music is changing very fast right now, faster than it ever has done before. At the end of it, will there still be the same infrastructure we have now? I highly doubt it. So, in full then, here are my recommendations:

  1. Music must be sharable - word of mouth is more important than ever
  2. Revenue must come from multiple sources - if one bit of the industry becomes obsolete, it shouldn't sink the whole ship
  3. New technologies are to be welcomed and understood, not feared and litigated against
  4. A&R can be crowdsourced, but remember the long tail
  5. "Added value" is key - give people a reason not to pirate things
  6. Your artists are your most important spokespeople

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Today's the last tenet in the series, and next week I'll wrap up with some conclusions before getting back to regular programming in the new year. Last on the list is the importance of getting artists onside. Many bands bitch like crazy about their label, and actively recommend that people pirate their content - it's a strange situation and one that's unique to the music industry. How do you get them onside? Click over the jump for my recommendations.

  1. Music must be sharable - word of mouth is more important than ever
  2. Revenue must come from multiple sources - if one bit of the industry becomes obsolete, it shouldn't sink the whole ship
  3. New technologies are to be welcomed and understood, not feared and litigated against
  4. A&R can be crowdsourced, but remember the long tail
  5. "Added value" is key - give people a reason not to pirate things
  6. Your artists are your most important spokespeople

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Although piracy is undeniably bad for the music industry, there are plenty of ways around it. The sue-em-all solution hasn't worked, so what else can record companies do to slow the problem down? In this instalment, I'll share some of my ideas on how the industry can be creative in tackling the pirates. Hint: It's all about carrots.

  1. Music must be sharable - word of mouth is more important than ever
  2. Revenue must come from multiple sources - if one bit of the industry becomes obsolete, it shouldn't sink the whole ship
  3. New technologies are to be welcomed and understood, not feared and litigated against
  4. A&R can be crowdsourced, but remember the long tail
  5. "Added value" is key - give people a reason not to pirate things
  6. Your artists are your most important spokespeople

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There's nothing worse than someone who's constantly using buzzwords, but I've used one or two today to discuss what I think needs to happen to A&R. Crowdsourcing. Don't worry - I'm not going all Web 2.0 on you - but "the crowd" is far better at finding new bands than any A&R man. Find my thoughts over the jump, and an index of the past weeks below.

  1. Music must be sharable - word of mouth is more important than ever
  2. Revenue must come from multiple sources - if one bit of the industry becomes obsolete, it shouldn't sink the whole ship
  3. New technologies are to be welcomed and understood, not feared and litigated against
  4. A&R can be crowdsourced, but remember the long tail
  5. "Added value" is key - give people a reason not to pirate things - carrots, not sticks
  6. Your artists are your most important spokespeople

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It's okay! I'm not dead. We just did a little bit of a shuffle of our features, and I'll now be posting Noise Gate on a Friday, rather than a Tuesday. Think of it as an extra-special treat for making it to the end of the week. Anyway, on with the next in my series of what I think a music company of the future should look like. This week, I'll talk about coping with advances in technology.

  1. Music must be sharable - word of mouth is more important than ever
  2. Revenue must come from multiple sources - if one bit of the industry becomes obsolete, it shouldn't sink the whole ship
  3. New technologies are to be welcomed and understood, not feared and litigated against
  4. A&R can be crowdsourced, but remember the long tail
  5. "Added value" is key - give people a reason not to pirate things - carrots, not sticks
  6. Your artists are your most important spokespeople

Click over the jump for my thoughts number three, and stay tuned over the next few weeks (on Fridays, now!) for the last three chapters.

noisegate.jpgLast week, I discussed the first of my six things that I consider to be crucial to a successful music company in the digital age - being able to freely share music, and passion for music between people without let or hindrance, as my passport would say. This week, we're down to more business-focused principles:

  1. Music must be sharable - word of mouth is more important than ever
  2. Revenue must come from multiple sources - if one bit of the industry becomes obsolete, it shouldn't sink the whole ship
  3. New technologies are to be welcomed and understood, not feared and litigated against
  4. A&R can be crowdsourced, but remember the long tail
  5. "Added value" is key - give people a reason not to pirate things - carrots, not sticks
  6. Your artists are your most important spokespeople

Click over the jump for my thoughts on the second one, and stay tuned over the next few weeks for the finishing chapters.

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Last week I had the pleasure of attending a roundtable event in conjunction with Intel (and their Intel Studio initiative) that discussed a very grand subject - the future of music. It's a big subject, and one that, for some reason, everyone's got an opinion on in the technology world. In conjunction between that event and thoughts I've been having for a long time on how music will change in the future, here's six tenets that I think will permeate the next wave of music creation and discovery:

  1. Music must be sharable - word of mouth is more important than ever
  2. Revenue must come from multiple sources - if one bit of the industry becomes obsolete, it shouldn't sink the whole ship
  3. New technologies are to be welcomed and understood, not feared and litigated against
  4. A&R can be crowdsourced, but remember the long tail
  5. "Added value" is key - give people a reason not to pirate things - carrots, not sticks
  6. Your artists are your most important spokespeople

I'll go into detail about each one over the next six weeks - but today, I'm going to discuss the first in the list - how essential it is to be able to easily share music. Click over the jump for my thoughts.

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An almighty beef has kicked off between Idolator and Listening Post, where the former has blasted the latter with a headline accusing them of stupidity, claiming that "online nerds" don't know anything about the music business.

It started with the disclosure of EMI's financial data the other day. In that, it was revealed that 88% of EMI's artists make a loss, almost 50 per cent of CDs were returned unsold in April and May 2007, and the label spent £700,000 on taxis in London in the last financial year. To anyone but old-school music business people, that would seem ridiculous and not a good way to run a company, right?

noisegate.jpgAfter the joy (and surprising popularity) of Spotify the other day, my palm is firmly back on my face thanks to Lala and their launch of "web songs" - cut price music that's locked up tighter than a... actually I probably shouldn't pursue that simile any further.

Lala is offering music for 10 cents a track. "Great!", you cry. But wait a sec. The only way they've got the record labels to agree is to limit you to only listening to that song in your browser. You're essentially paying 10 cents for something that you can get for free on Spotify, Last.FM, MySpace, or even YouTube, for god's sake. As the unnamed head of a digital music service once said, "you want the world's best on-demand music service? Go to YouTube and close your eyes."

noisegate.jpgDoug Morris, pictured over the jump, is the chairman of Universal Music - the biggest record label in the world. His contract has just been renewed, but given that the recorded music industry is in freefall and he's admitted in the past that "there's no one in the record company that's a technologist", is he really the right person to be heading up the careers of artists like The Killers, Elbow and Girls Aloud?

I say no. Morris has a long history in the industry - he headed up Warner Music before moving to Universal - but at the moment, one of the biggest issues with record companies face is that the old, traditional way of doing things simply doesn't work anymore.

noisegate.jpgOver the last month or so, there's been an almighty argument between music labels and makers of rhythm games like Guitar Hero and Rock Band over who owes who. Major labels claim that the games wouldn't exist without the music, but the games developers point out that the music in the games gets a massive promotional benefit. Who's right? Click over the jump for my opinion.

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This is the second instalment of Noisegate, my weekly column on digital music. If you're interested, then you can find last week's, as well as future weeks' columns right here.

This week I'm going to talk about subscription services and mobile phones. With the launch of Nokia's "Comes with Music" expected this Thursday, and Sony Ericsson's "PlayNow" service expected soon, too, I thought now would be a good time to muse on whether subscription services will ever really work in the long term.

noisegate.jpgFrom today, I'll be contributing a new weekly column to the site every Tuesday afternoon about digital music. We're calling it Noise Gate - which refers to an electronic device that cuts through the noise and crackle of an analog signal and delivers you a noise-free result. In the same way, I want to cut through all the crap surrounding digital music, mainly delivered by major labels and tech companies, and deliver you the pure, unadulterated facts. Think you can handle them?

Today, I'm going to be talking about Wi-Fi on MP3 players. An increasing number of models have it, including the iPhone, the Zune, and the Creative Zen X-Fi. But is it actually useful? Or is it just a gimmick? I've taken a close look at each device and how it uses its Wi-Fi chip. Click through the jump to see what I thought.

©2009 Shiny Digital
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