Let’s get one thing straight. The internet isn’t killing music, any more than home taping did back in the 1980s. Yes, CD sales are on the slide. Yes, people are still using peer-to-peer download services to trouser free music, despite the threat of legal action from the music industry. And yes, it’s possible that a whole generation of teenagers now believe music isn’t something you pay for.
When the twin forces of Borat and the Beeb start using a new Web 2.0 site, you know there’s more to it than hype. Okay, so I don’t think it’s actually Sacha Baron-Cohen posting tweets, and chances are it isn’t BBC News Online either. But still, they’re two of the most popular new Twitter feeds.
The games industry has its sights trained on Second Life, that’s for sure. After Sony announced its own virtual world for PS3, called Home, now Electronic Arts has teamed up with TV producer Endemol for a virtual world called Virtual Me, which will let you create an avatar and then compete in Big Brother, Deal Or No Deal and other virtual shows.