Sky launches online TV guide – how to claw another inch of the market

Thumbnail image for sky_logo.png

There’s no way in the world that the new Online Sky Guide is going to either a) win the satellite giants any more customers or b) stop anyone leaving them but it’s always good to be making people’s lives just that little bit easier.

The concept of Sky+ was a revelation for coach potatoes everywhere and then everyone started doing it, and each of these new incarnation hard disk recorders began to do it a little bit better.

Now, with the launch of this new electronic programming service…

Opinion: freesat confusion and secrecy is hurting the brand and stifling competition

andy-merrett.jpg

freesat, the free-to-air satellite service due to launch in a matter of weeks, is a great idea and one that many people are looking forward to, but the organisation is behaving as if the pre-launch phase is a covert military operation, and that’s hurting the brand.

Last week we wrote about the launch of Hauppauge’s USB2 tuner that should be able to receive the freesat signal via a compatible satellite connection. That’s not how freesat sees it

Is Sky considering a Facebook deal?

sky_and_facebook.gifAccording to Digital Spy, Sky is in talks with popular social networking site Facebook with a view to gaining a permanent presence on the site.

Facebook isn’t averse to advertising on the site, but the article suggests that Sky would like to do more than just run ad campaigns. They’re currently running a campaign to assess whether Facebook users are willing to interact with the Sky brand, and if so, Sky could invest further in the site to promote its services and supply exclusive content.

While many Facebook users (including me) are against the site becoming too much like MySpace, the Applications functionality could open the way for brands, particularly multimedia ones, to input their content onto the site.